The Ultimate Guide to Personalisation
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
UK Personalisation News
Regional stories with direct local relevance
Q-commerce pushes UK shoppers to demand price parity
Supermarkets face mounting pressure to match online deals, as 78% of UK shoppers now expect in-store prices to mirror digital offers.
Acquirz hires data & AI chief after Marketscan deal
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
UK marketers plan to spend more on AI, Canva finds
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
FICO urges UK lenders to use AI in collections for payments
Rising missed card payments are straining UK collections teams, as FICO says AI could help lenders manage cases more efficiently and fairly.
Udora raises GBP £7.5m to expand UK gifting platform
Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.
Webtrends Optimize launches charity grant for CRO platform
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Sprinklr adds AI copilots & controls in Spring '26 update
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Gender bias in AI - how to spot it, and how to prevent it
Designing a digital high street that truly fits us
AI at Goddiva, a woman's perspective
Agentic AI and the question of equitable intelligence
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Liverpool FC expands SAS partnership for fan marketing
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
Braze launches AI tools for marketers with Europe hosting
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Braze says AI spending must deliver measurable gains
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
Braze launches AI tools for marketers & European hosting
Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.
Canva adds official PEPPA PIG templates through Hasbro deal
Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.
Atis app launch adds loyalty and direct ordering channel
Half of atis orders are already digital, and its first app will let customers collect points, skip queues and pre-order bowls.
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.
Frasers AI assistant lifts online sales conversion by 25%
Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.
Dig appoints Ideal World Co-founder Paul Wright to board
Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.
Sprinklr adds AI copilots & controls in Spring '26 update
Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.
Luxury eCommerce growth slows as AI reshapes shopping
Luxury brands are losing pricing control online as AI shopping tools push shoppers towards cheaper offers and marketplace channels.
SAP finds UK brands overestimate customer experience
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
World Cup to spark UK spending surge & second screens
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Clevertouch unveils lovemartech Academy for martech skills
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Ellis Brigham boosts delivery with Ingrid platform rollout
Ellis Brigham deploys Ingrid across stores and online to speed fulfilment, broaden delivery choices and sharpen post-purchase tracking.
EE & Samsung offer free AI masterclasses with perks
EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.
UK shoppers warm to AI agents but trust concerns grow
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
Designing a digital high street that truly fits us
As 88% of shoppers blend online and in-store, retailers must design digital high streets that ease anxieties around fit, returns and delivery.
AI at Goddiva, a woman's perspective
At Goddiva, women across design to leadership are steering AI to sharpen creativity, deepen customer insight and reshape fashion eCommerce.
Online peak spending swings complicate 2026 planning
Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.
