The Ultimate Guide to Personalisation
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
UK Personalisation News
Regional stories with direct local relevance
Tottenham signs TCS in digital transformation deal
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
Ellis Brigham cuts order enquiries by 14% with Ingrid
The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.
Retailers lack AI strategy despite competitive pressure
The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.
Stewart Golf cuts customer response times to one minute
Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.
HSBC & Google Cloud expand AI across bank operations
The lender expects AI to speed fraud checks and staff support, while helping prioritise projects that could each deliver more than USD $100 million.
Solving the retail generational buying gap one basket at a time
Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.
Analyst Insights
Research and market analysis connected to Personalisation
Quietly transforming CX without replacing humans
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Sprinklr adds AI copilots & controls in Spring '26 update
Featured News
Exclusive: Rover's Phil Katz on trust signals in pet care
Rover says data, trust systems and AI tools are reshaping pet care marketplaces as owners seek more personalised services.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Solving the retail generational buying gap one basket at a time
Marketers, don't miss the open goal this World Cup
Why the UK's agentic commerce future will be won by data, not models
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
From data overload to profit: Making insights actionable
Data enrichment: Turning raw data into real intelligence
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Only 12% of UK eCommerce brands ready for AI checkout
Retailers risk losing sales to AI agents as most of the UK's biggest eCommerce brands lack the technical setup for autonomous checkout.
Superson appoints Max Hurford as Head of Operations
He will oversee systems linking the consultancy's Amsterdam, Helsinki and Singapore offices as it scales AI-assisted project delivery.
Marketers, don't miss the open goal this World Cup
Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.
Quietly transforming CX without replacing humans
AI is trimming contact-centre admin and lifting productivity as CX teams seek gains without sacrificing the human touch.
Why the UK's agentic commerce future will be won by data, not models
UK retailers face a bigger test than chatbot quality, as AI assistants will favour stores with accurate data, stock and trust.
AI tools used by 36% of grocery shoppers, survey finds
Supermarkets may need to rethink product data and pricing as AI assistants shape how shoppers compare grocery deals before buying.
Optimizely & Deloitte Digital back AI marketing push
Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.
Osprey London boosts checkout with Ingrid delivery platform
The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.
Multiverse raises USD $70m to expand AI training in Europe
The London training group will use fresh capital to widen its European push as firms race to turn AI spending into productivity gains.
HyperFinity posts FY26 growth as AI tool boosts retail
Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.
From data overload to profit: Making insights actionable
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
Q-commerce pushes UK shoppers to demand price parity
Supermarkets face mounting pressure to match online deals, as 78% of UK shoppers now expect in-store prices to mirror digital offers.
Acquirz hires data & AI chief after Marketscan deal
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
UK marketers plan to spend more on AI, Canva finds
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
FICO urges UK lenders to use AI in collections for payments
Rising missed card payments are straining UK collections teams, as FICO says AI could help lenders manage cases more efficiently and fairly.
Udora raises GBP £7.5m to expand UK gifting platform
Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.
Webtrends Optimize launches charity grant for CRO platform
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.
Liverpool FC expands SAS partnership for fan marketing
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
Braze launches AI tools for marketers with Europe hosting
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Braze says AI spending must deliver measurable gains
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
Job Moves
Superson appoints Max Hurford as Head of Operations
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
