The Ultimate Guide to Marketing Technologies
2023 edition
Overview

Also known as MarTech.

Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.

Other guides
Powered by
Want your brand on this page?