The Ultimate Guide to Data Analytics
2025 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports

CONTEXT on BI
European imaging market faces falling prices & soft dem...
Last week

Forrester Wave on Digital Transformation
Qualtrics named leader in employee experience platform ...
Last month

IDC on HCM
Workday unveils AI agents to boost HR & finance product...
Last month

IDC on Robots
ANZ firms boost AI investment to future-proof supply ch...
Last month

Gartner on SaaS
Australian public cloud spend to hit AUD $26.6bn in 202...
Last month
Featured news

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last month

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month

About Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Thu, 17th Apr 2025
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About Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Thu, 10th Apr 2025

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Fri, 4th Apr 2025
Expert columns

By Mike Thorpe of SS&C Blue Prism
How AI-infused Automation is Delivering the Next Fronti...
Last week

By James Robinson of SYSPRO
Future-proofing manufacturing businesses against trade ...
Last week

By Richard Lundgren of Calabrio
The AI tipping point: How contact centres in ANZ are re...
Last week

By Tsubasa Nakazawa of Kintone Southeast Asia
Digital resilience as a practical blueprint for SMEs in...
Last month

By Adhil Badat of Rackspace Technology
AI is inevitable: The only choice is to adapt or stagna...
Last month
Interviews

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last month

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month

Discussing Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Thu, 17th Apr 2025
.webp)
Discussing Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Thu, 10th Apr 2025

Discussing Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Fri, 4th Apr 2025
More expert columns

By Anurag Sanghai of Intellicus Technologies
Generative AI 2.0: How It Will Redefine Business Intell...
Last month

By Sharath Muddaiah of IoT Solutions at G+D
Managing and optimising soaring levels of smart label d...
Last month

By Kevin Dherman of SYSPRO
Adoption of AI in Manufacturing: A look into trends, st...
Last month

By Adam Bowles of OneAdvanced
The rationale for positioning businesses to thrive in a...
Last month

By John Bates of SER Group
Think AI will fix info overload? Think again
Last month

By Steve Leeper of Datadobi
What businesses can learn from 15 years of data growth
Thu, 1st May 2025
Top players
Recent news

About Business Intelligence
Nexer achieves fifth year of growth despite tech sector...
Last week

About Business Intelligence
dbt Labs unveils AI tools to boost data autonomy & gove...
Last week

About Digital Transformation
UKG & ServiceNow to integrate AI for seamless HR & payr...
Last week

About Storage
Pure Storage & SK hynix to develop energy-efficient QLC...
Last week

About Animation
DreamWorks deepens technology partnership with Lenovo t...
Last week
More news

About Digital Transformation
UK fulfilment warehouses 85% automated by 2030, study f...
Last week

About Cloud Services
Pigment , Google Cloud partner to boost AI business pla...
Last week

About Sports
Liveheats secures AUD $1.3m to boost global sports plat...
Last week

About Digital Transformation
FICO & AWS expand AI decision platform via marketplace
Last week

About Digital Marketing
Reskilling domestic violence survivors for tech roles b...
Last week
Even more news

About EduTech
Bain partners with Palantir to drive rapid AI business ...
Last week

About Software-as-a-Service
Pureprofile unveils Datarubico to streamline research i...
Last week

About Digital Transformation
Assistly launches as cloud solution for care homes
Last week

About Sustainability
Amber Electric partners with Gentrack to boost power in...
Last week

About Business Intelligence
Customer Science upgrades CX Integrator with AI & autom...
Last month
Job moves

Move at Microsoft
Matillion appoints ex-Google leader to boost AI data pl...
Last week

Move at CyberArk
CyberArk appoints Jeremy Sim to lead channel growth in ...
Last month

Move at Ernst & Young
Publicis Sapient appoints data & AI lead for Australia
Last month

Move at SAP
Teradata appoints John Ederer as Chief Financial Office...
Last month

Move at Teradata
Tim McIntire named Chief Technology Officer at Hyland
Last month
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Generative AI.
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