SALESmanago has appointed Phil Draper as its new Chief Executive Officer, tasking him with driving the company's international expansion and advancing its artificial intelligence capabilities. The company, headquartered in Poland, provides a Lifecycle Engagement Platform used by over 3,600 customers globally, facilitating customer engagement for eCommerce and mid-market brands.
Leadership transition
Draper steps into the role after more than a decade at DotDigital, where he led the EMEA division and played a prominent part in growing annual recurring revenue to over USD $90 million. His previous responsibilities encompassed commercial, marketing, and professional service teams. Draper succeeds Brian Plackis Cheng, who led the company through recent expansions and acquisitions, and will depart after a transition period.
AI strategy
One of Draper's main objectives will be to develop SALESmanago's AI-driven offerings. The company's platform unifies marketing, sales, and customer service to deliver data-led customer experiences. Recent product launches have introduced agentic AI functionalities leveraging proprietary datasets, furthering automation and optimisation for customers.
"SALESmanago has built a strong foundation through strategic expansion and I'm joining at a time when we can accelerate that momentum locally and globally, helping brands not only engage and convert customers more effectively but also turn every interaction into real business value. My focus will be on driving growth, expanding AI capabilities, and ensuring that every customer touchpoint delivers measurable impact - ultimately redefining what businesses can achieve with data-driven engagement," said Draper, Chief Executive Officer, SALESmanago
Platform growth
The company serves a variety of clients in the retail, B2C, and B2B sectors, including Victoria's Secret, iSpot, and Orbico. Its platform processes over 12 billion customer interactions daily from a consumer base exceeding 160 million. SALESmanago's integrations span key eCommerce and messaging platforms such as Shopify, PrestaShop, BigCommerce, Magento, WooCommerce, Shoper, and WhatsApp.
Following the recent acquisitions of Leadoo and Thulium, SALESmanago has added personalisation, conversational marketing, and omnichannel contact centre functions to its offering.
Investment perspective
SALESmanago is backed by investors Perwyn and SilverTree Equity. Mark Deed, Investment Director at Perwyn, described Draper's experience as pivotal for the company's next phase, noting his background in international software-as-a-service and business development.
"SALESmanago is an established leader in AI-powered customer engagement, processing over 12 billion customer interactions every day from more than 160 million consumers. Phil brings vast experience in scaling international SaaS businesses and driving commercial excellence, well positioning him to lead the next phase of strategic growth. Under his leadership, the company will continue expanding its local and global footprint, enhancing its AI capabilities, and reinforcing its position as a market-defining platform," said Deed.
John Messamore, Co-Founder and Managing Partner of SilverTree Equity, highlighted the company's scale, pointing to 2 billion daily web sessions and over EUR €10 billion in annual gross merchandise value processed through the platform. He also noted the recent advances in AI-driven customer outcomes.
"SALESmanago has a tremendous scale and data advantage, optimising 2 billion sessions of daily web traffic and helping drive more than €10 billion in annual GMV. In recent weeks, the company launched game-changing agentic AI capabilities that harness its huge proprietary dataset to drive customer outcomes in ways that were not possible even a few months ago. Phil is an exceptional leader with a winning vision to allow customers to effortlessly unlock value from our next generation AI capabilities," said Messamore.
