Adobe stories

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

Digital Xtra awards nearly GBP £120,000 to 27 Scottish projects, helping over 2,000 young people build vital computing and digital skills.

HP reports a surge in convincing fake software updates and staged prompts that trick users into installing stealthy, rapidly evolving malware.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Keeper Security appoints Tim Strickland as Chief Revenue Officer to lead global revenue and expand sales of its privileged access management platform.

IDHL has acquired Vervaunt, adding over 70 experts and investing GBP £1.5 million in AI to boost eCommerce and digital marketing capabilities.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

Adobe integrates Google’s Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

A surge in AI adoption sees 72% of firms integrating AI by 2024; IT leaders share six key lessons for successful journeys and avoiding pitfalls.

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Adobe's Chief Legal Officer highlights ethics, transparency and government engagement as key to trust in the evolving generative AI landscape.

Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.