Adobe stories

Adobe releases new Firefly generative AI models and web app
This month
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web application
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illustrator
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adobe
Users can now access Firefly through a stand-alone web app, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator.

Adobe unveils new end-to-end enterprise solution GenStudio
This month
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workflow automation
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enterprise software
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content creation
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.

Adobe announces commercial release of Generative AI Firefly
This month
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ai
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adobe
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generative ai
"With more than two billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment."

Adobe unveils New AI-powered Creative Cloud release
This month
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ai
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adobe
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generative ai
"We are entering into a new era of creativity for all, with AI built into the fabric of creative workflows across our Creative Cloud applications."

SBS revolutionises viewer engagement during FIFA World Cup with Adobe's Real-Time CDP
This month
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martech
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cdp
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tv
Adobe's Real-Time CDP powers SBS's groundbreaking viewer engagement during FIFA World Cup

Adobe Express continues upward momentum with latest additions
Last month
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creative technologies
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ai
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adobe
The latest version of the AI-first, all-in-one content creation app with Firefly beta generative AI capabilities is evolving creative expression.

Australian employees clued into AI benefits, but room to grow
Fri, 28th Jul 2023
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ai
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digital
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productivity
"While knowledge workers recognise the importance of digital tools, proficiency lags behind, with poor technology hampering productivity."

Infosys and Adobe partner to empower learning and upskilling
Tue, 18th Jul 2023
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ai
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collaboration
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adobe
Infosys collaborates with Adobe to transform the digital workforce through its online learning platform, Infosys Springboard, under its Tech for Good charter.

The creative and productive evolution of generative AI
Sun, 16th Jul 2023
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chatbots
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ai
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adobe
Our goal is to help creatives spend more time being creative and less time dealing with the hidden production work that robs us of the joy of making.

Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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martech
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vr
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digital economy
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

Adobe continues streak of AI innovations with Generative Recolour
Wed, 14th Jun 2023
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innovation
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adobe
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experience design
"Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation."

Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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adobe
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branding
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adobe experience cloud
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

Adobe unveils Express with Firefly aiding content sharing
Sat, 10th Jun 2023
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ai
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generative ai
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creators
All-new Adobe Express with Firefly improves how creators and brands design and share standout content with speed and ease.

Adobe unveils innovations across Adobe Experience Cloud
Sat, 10th Jun 2023
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omnichannel
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cx
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ai
Adobe announces the availability of Adobe Product Analytics for enterprise customers and significant enhancements to several other Adobe products.

Adobe brings Firefly and Express to aid content creation
Sat, 10th Jun 2023
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content creation
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generative ai
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adobe
New enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organisations.

WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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ai
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digital advertising
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nvidia
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Adobe and Google collaborate on GenAI and AI ethics
Thu, 11th May 2023
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google
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adobe
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beta
Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.

Phishing preys on known brands such as Microsoft and Adobe - report
Fri, 5th May 2023
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microsoft
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phishing
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adobe
Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.

Vulnerabilities in Microsoft, Adobe, Fortinet and Samsung
Fri, 14th Apr 2023
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microsoft
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cybersecurity
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samsung
"It is becoming harder for security teams to keep on top of which vulnerabilities are carrying the highest risks."

Adobe partners with luxury brands retailer Prada Group
Fri, 24th Mar 2023
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cx
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adobe
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retail
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe Experience Manager has new capabilities for 2023
Fri, 24th Mar 2023
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martech
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creative technologies
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ai
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.

General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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cdp
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adobe
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general motors
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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ai
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innovation
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adobe
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
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cx
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cdp
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adobe
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.