The Ultimate Guide to Customer Relationship Management
2024 edition
Overview
Also known as CRM.
CRM software helps organisations address their customers with one voice, a historically difficult task especially for ‘at scale’ businesses. CRM systems track interactions and activities with customers and potential customers, creating referenceable records enabling anyone in the organisation to rapidly understand any given customer at any given time. CRM systems become repositories of customer information which can be assessed and analysed, identifying trends and opportunities for maximizing value delivered to each customer, and reciprocally improving sales performance for the company.
Analyst reports
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
FMI on CRM & Data Analytics
Campaign management software market to reach $10.2B by ...
5 days ago
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_5b8b24f3d6533189a929.webp)
Gartner on CRM & RPA
Creatio secures USD $200 million to reach unicorn statu...
This month
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IoT Analytics on CRM & Data Analytics
Cybersecurity, AI, IoT top enterprise tech priorities f...
Last month
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Gartner on CRM & CX
IFS tops EAM market for third year with US$452 million ...
Mon, 27th May 2024
![Story image](../../../../../uploads/story/2024/05/16/preview_img-vw9SGoQVa78c6Gm8c86gMbQq.webp)
Gartner on CRM & MarTech
Salesforce partners with NTT DATA to optimise applicati...
Thu, 16th May 2024
Expert columns
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_f99db4594e7f0a3aa20d.webp)
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
This month
![Story image](../../../../../uploads/story/2024/07/01/preview_techday_81a4f349eac50ab67d8c.webp)
By Annexa
Myths and misconceptions about cloud ERP debunked
This month
![Story image](../../../../../uploads/story/2024/03/21/preview_martyn_riddle_2021-1.webp)
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Thu, 21st Mar 2024
![Story image](../../../../../uploads/story/2024/02/26/preview_Naresh_Duddu.webp)
By Naresh Duddu of Infosys
Europe's Low Code No Code Revolution: Unlocking Innovat...
Mon, 26th Feb 2024
![Story image](../../../../../uploads/story/2024/02/14/preview_img-WCfYmsozGQxrPameoPSjxTaI.webp)
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
More expert columns
![Story image](../../../../../uploads/story/2024/02/22/preview_image-2__1_.webp)
By Lucas Randall of PaperCut
Why is Printing the Last to Reach the Cloud?
Thu, 22nd Feb 2024
![Story image](../../../../../uploads/story/2024/02/14/preview_Jason-Carr.webp)
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Wed, 14th Feb 2024
![Story image](../../../../../uploads/story/2024/02/05/preview_img-YljyMqJrkmEkGDEN4e95ZogC.webp)
By Peter Hughes of RingCentral
Putting all your eggs in one communication basket is ne...
Mon, 5th Feb 2024
![Story image](../../../../../uploads/story/2024/02/01/preview_img-T5LxNiU93Ez82KyGcgEpyc1B.webp)
By Steve Young of SnapLogic
Secure Parking transforms with cutting-edge tech
Thu, 1st Feb 2024
![Story image](../../../../../uploads/story/2024/01/17/preview_25.webp)
By Carl Warwick of BillingPlatform
Streamlining revenue management: Key to success in 2024
Wed, 17th Jan 2024
![Story image](../../../../../uploads/story/2023/12/13/preview_Harley_Ramien_2023.webp)
By Harley Ramien of Bonzai
AI, e-commerce and Advertising: Key trends you need to ...
Wed, 13th Dec 2023
Top players
Recent news
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About Software-as-a-Service
Study reveals SGD$2.4 trillion loss due to poor agreeme...
3 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_2125915894639d02cbc7.webp)
About Digital Marketing
Digital marketing challenges persist for Singapore comp...
3 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_b6fa23f4ad552bbbd85f.webp)
About Customer service
Salesforce unveils fully autonomous AI customer service...
4 days ago
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_23b60eb7272a53525aa1.webp)
About Artificial Intelligence
Businesses face revenue loss due to underutilisation of...
5 days ago
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_bd81555155f8e8e68db0.webp)
About Software-as-a-Service
Rocketlane secures USD $24 million Series B funding for...
Last week
More news
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_7c6910481bfb36bf8798.webp)
About Cost
Salesforce unveils first LLM benchmark for CRM industry
This month
![Story image](../../../../../uploads/story/2024/06/28/preview_techday_bb8c7ed018440c5e50a5.webp)
About Legal technology
Red Rain unveils major updates to RedView CRM for law f...
Last month
![Story image](../../../../../uploads/story/2024/06/24/preview_techday_dc545753329b5b1693f3.webp)
About Integration
Directo launches AUD$3 million capital raise to boost g...
Last month
![Story image](../../../../../uploads/story/2024/06/09/preview_techday_8b9ef39a49581a66ac91.webp)
About Cloud Services
Lucinity launches AI copilot plug-in at Money2020 Europ...
Last month
![Story image](../../../../../uploads/story/2024/06/08/preview_techday_f6d3d85f0aa7d9fef505.webp)
About Financial results
Salesforce Misses Analysts’ Revenue Forecasts for Q1 Fi...
Last month
Even more news
![Story image](../../../../../uploads/story/2024/06/07/preview_img-OByDwOzb0fPJ1BpxZaBvwRuD.webp)
About Collaboration
Zoho unveils capabilities to boost customer operations
Last month
![Story image](../../../../../uploads/story/2024/06/05/preview_img-wVcZIXZ66EY64Bn4BtKK1gvZ.webp)
About Revenue management
SevenRooms discusses AI, perks of tech to drive revenue...
Last month
![Story image](../../../../../uploads/story/2024/05/30/preview_img-NdM5IxFSjZJervRGZA8oAsox.webp)
About Telecommunications
Lifecycle Software unveils new AI features for NEXUS MV...
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/30/preview_img-Nt6qDMWbKAfyyBZRwP6Hqvhw.webp)
About Customer service
Salesforce unveils AI programme to boost Singapore SMEs
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/27/preview_img-hoBiwI6k367qLQIBasR1Bp43.webp)
About Business Intelligence
ECI Software Solutions' JobBoss² wins 2024 Top Rated Aw...
Mon, 27th May 2024
Job moves
![Story image](../../../../../uploads/story/2024/07/23/preview_2_-__Names_L-R__Iman_Muhammad__Regional_Vice_President_and_Country_Director__Salesforce_Indonesia__Sujith_Abraham__Senior_Vice_President_and_General_Manager__Salesforce_ASEAN.webp)
Move at Salesforce
Salesforce appoints Iman Muhammad as leader, opens Jaka...
5 days ago
![Story image](../../../../../uploads/story/2024/05/03/preview_Steve_OKeeffe.webp)
Move at Oracle
Epicor appoints Steve O'Keeffe as Regional VP for UK & ...
Mon, 6th May 2024
![Story image](../../../../../uploads/story/2024/02/21/preview_iseek_CEO_Scott_Hicks__left__with_Executive_Director_Jason_Gomersall_.webp)
Move at YourDC
Internet pioneer Scott Hicks takes the helm at iseek
Thu, 22nd Feb 2024
![Story image](../../../../../uploads/story/2024/02/08/preview_Abe_FW.webp)
Move at Cisco
Freshworks names Abe Smith as Chief of Global Field Ope...
Thu, 8th Feb 2024
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Move at IBM
Recruitment platform JobAdder appoints new Chief Growth...
Thu, 11th May 2023
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