Noli & Akeneo advance AI beauty platform with richer product data
L'Oréal-backed AI-driven beauty shopping platform, Noli, has partnered with Akeneo to underpin its personalised product recommendation model with Akeneo's Product Information Management solution.
Noli utilises a proprietary AI-driven beauty engine which designs routines for customers from a library comprising more than 200,000 skin and haircare combinations. The platform's method combines an expert-designed quiz with advanced face scan technology, drawing on insights from dermatologists and scientists. The outcome is a BeautyDNA profile generated for each customer, enabling Noli to propose a tailored regimen that aligns with the user's individual skin care concerns and objectives.
The partnership between Noli and Akeneo additionally involves delivery, advisory, and sector experience from Accenture, which has been involved with Noli since it began. Accenture's current focus is on supporting growth and optimisation by reimagining the beauty retail experience with artificial intelligence.
In its approach to eCommerce technology, Noli selected a best-of-breed, fully composable architecture built on MACH principles. This approach was chosen to provide a modern and flexible platform able to support personalisation throughout the online customer journey. The composable configuration allowed Noli to go live within five months of inception and has offered agility for effective scaling and straightforward technology integration as the business expands.
Product data fundamentals
Accurate and well-ordered product information is central to the performance of Noli's AI-powered matching engine for beauty products. Product ingredients, suitability, and efficacy must be systematically understood, catalogued, and tagged in order to produce reliable recommendations for customers based on their individual BeautyDNA profiles.
Noli's platform currently stocks more than 1,000 items, featuring products from both the L'Oréal Group as well as independent brands. The adoption of Akeneo's Product Information Management solution has enabled Noli to establish a single source of consistent and accurate product data.
The PIM serves as the repository for incoming product data from multiple brand sources and facilitates centralised data enrichment and review, providing internal teams with visibility and reducing the risk of error and inconsistency. This arrangement helps ensure that each product attribute, description, and specification remains accurate and well-structured, which is required for AI-driven product recommendations.
The native AI within Akeneo PIM automatically enriches product data by completing missing information and ensuring the correct categorisation for product families. All product attributes are also precisely matched and tagged for efficacy in relation to relevant skin conditions. The PIM's GenAI capabilities further assist by generating detailed product descriptions that align with Noli's desired tone and brand position, thus preserving the intended customer experience.
Supporting growth
Romain Fouache, Chief Executive Officer at Akeneo, said:
"Noli's proprietary AI is revolutionising the beauty buying journey, cutting through confusion to deliver a smart, detailed and personalised edit of products. Structured, enriched and accurate product information is a foundational element of its unique operating model and Akeneo's PIM plays an essential role, serving the product information data needed to guide Noli customers to the right choice and ultimately drive conversions and customer satisfaction."
The collaboration between Noli and Akeneo is set to continue as Noli seeks to expand its product range with the inclusion of additional brands and potential availability across new channels and territories.
