Minty launches cashback app inside ChatGPT shopping chats

Minty has launched a cashback and rewards app on ChatGPT that surfaces real-time offers inside shopping-related conversations.

The launch puts Minty at the centre of a growing push by retailers and marketing groups to reach consumers through generative AI tools, rather than relying only on conventional search pages or retailer sites. Users can connect the app once and then receive cashback offers or discounts without leaving the chat.

Minty describes itself as the first cashback and rewards app available on ChatGPT. The service surfaces relevant deals when users ask shopping questions or research products inside the chatbot.

The company is targeting a shift in online shopping habits as more consumers use AI assistants to compare products, look for discounts and decide where to buy. It cited data showing that 70% of US shoppers are already using or exploring AI to find better deals.

For shoppers, the pitch is that cashback no longer depends on clicking through a retailer page or browser extension at the final stage of a purchase. Instead, rewards appear within the conversation itself while users are still weighing their options.

Retail shift

For brands, retailers, retail media teams and agency partners can use the app to place targeted cashback offers in front of consumers at the moment they are deciding what to buy.

Minty argues that visibility inside large language models has become a pressing issue for digital marketers as consumer discovery shifts towards AI-generated answers. That has prompted marketers to test new ways to ensure their products and promotions appear when shoppers ask conversational tools for recommendations.

Jon West, Co-Founder and Chief Executive Officer of Minty, said the change reflects a broader shift in how digital commerce is evolving.

"Shopping is evolving from a search-driven experience into a conversation-driven one," said Jon West, Co-Founder and Chief Executive Officer, Minty. "By integrating the Minty AI shopping companion with ChatGPT, we're meeting consumers exactly where decisions are being made. At the same time, we're giving brands and agencies a direct, performance-driven way to participate in those moments at scale-creating value for everyone in the ecosystem."

The launch also drew comment from the advertising industry. The Interactive Advertising Bureau has been tracking how commerce and retail media are moving into AI-led environments, where recommendations, incentives and transaction prompts can appear within a single exchange.

"The rise of AI-driven discovery is reshaping how consumers evaluate products and how brands show up in those moments," said Collin Colburn, Vice President of Commerce and Retail Media, IAB. "We're starting to see new approaches to integrating offers, incentives and commerce signals directly into conversational environments, which reflects a broader shift in how the industry is thinking about influence and conversion."

Market impact

Members can add the app through ChatGPT's app directory and then use it through the tools menu or by mentioning the service directly in a conversation. Once connected, the app can present offers in the background as users explore products or ask shopping-related questions.

The launch highlights an emerging contest over where online shopping journeys begin. Search engines, marketplaces, publisher commerce sites and social networks have long competed to capture buying intent, and AI chat interfaces are now becoming another front in that battle.

That shift has implications for affiliate marketing and retail media, two sectors that depend on tracking intent and influencing purchase decisions close to the point of sale. If consumers increasingly ask AI assistants what to buy, marketers will want reliable ways to place promotions and measure whether those offers lead to transactions.

Minty said it already reaches hundreds of millions of shoppers and described itself as a fast-growing player in AI shopping. It also said G2 ranked it among the top five eCommerce tools for generating incremental revenue for brands from high-intent shoppers without disrupting existing marketing channels.

Whether cashback prompts inside AI conversations become a standard part of online shopping will depend on user behaviour, retailer uptake and platform rules around commercial content. For now, Minty is betting that the next stage of digital commerce will happen inside the chat window rather than on the search results page.