Jack Tomson named Chief Growth Officer at Trojan to boost D2C

Jack Tomson has been appointed as Chief Growth Officer at Trojan, taking on the newly created role to drive the company's expansion in Europe and strengthen partnerships with FMCG manufacturers and retailers.

The new role signals Trojan's commitment to increasing its presence across European markets, while supporting brands with their direct-to-consumer (D2C) strategies and marketplace operations. Tomson will report to the executive team and lead growth initiatives spanning online marketplaces, D2C platforms, and emerging retail channels.

Trojan works as an eCommerce integration partner and third-party logistics provider for well-known UK retailer brands such as M&M, Finish, Durex, and Whiskas. The company's model focuses on combining commercial strategy and full-funnel performance to achieve profitable growth and support resilient channel architectures for its partners.

Leadership experience

Tomson brings 14 years of industry experience to the position, having previously worked with companies including Lindt & Sprüngli, Rémy Cointreau, Johnson & Johnson, Danone, and Newell Brands. He began his career as a Chocolate Representative at Lindt in the North West and moved into eCommerce leadership roles, where he launched Lindt's first UK D2C platform and developed initiatives such as an online gifting partnership with Moonpig.

His background in both digital leadership and client-side partnership reviews is seen as aligning closely with Trojan's goals. Tomson recalls a positive experience working with Trojan during a D2C partner review for a leading FMCG brand, noting the company's efficiency and reliability in executing key projects.

"Trojan's entrepreneurial energy and pace were a huge driving factor. There's a real opportunity to help FMCG brands scale their digital operations with agility and precision - bringing together best-in-class marketplace execution and high-performing D2C experiences to unlock profitable growth," said Jack Tomson, Chief Growth Officer at Trojan. 

"Trojan's hands-on operating model enables even the most established brands to accelerate with the speed and clarity of a challenger."

Company perspective

James Rigg, Chief Executive Officer at Trojan, welcomed Tomson's appointment, emphasising the value of his experience working within major FMCG organisations and leading digital strategies.

"I'm genuinely delighted to have Jack on board. Having worked for some of the biggest FMCG brands in the world, he really understands what those businesses are up against - the pressures, the blockers, and the need to move faster in eCommerce without sacrificing control.

"Jack brings real-world experience to solving those challenges. He's been on the client side, led major digital teams, and knows what it takes to deliver growth at pace. His blend of strategic vision and sleeves-rolled-up execution is exactly what Trojan is all about - helping brands scale with confidence, strengthen their D2C capability, and reduce their reliance on single platforms as we grow across the UK and Europe."

Focus on operational resilience

Trojan's approach as an integration partner is to help brands reduce risk and strengthen their customer relationships through both marketplace and D2C channels. The company is headquartered in Swansea and employs 150 staff. Its 180,000 square foot warehouse enables FMCG fulfilment, 3PL storage, repair services, and customer experience management (CEM) production.

In 2024, Trojan delivered more than three million items directly to consumers, reflecting the scale of its operations. Since being acquired in 2018 by the Buy It Direct Group, Trojan has received significant investment to build a scalable technology platform. This platform supports integration for client eCommerce stores and connections with marketplaces and retailers, including Amazon, Tesco, Temu, Shopify, eBay, TikTok, and Wowcher.

As Trojan implements its growth plans across the UK and Europe, the new Chief Growth Officer role is positioned to coordinate activities that address both the opportunities and challenges brands face in digital commerce and supply chain management.