Zippd rebrand targets faster logistics network growth
DeliveryApp has rebranded as Zippd, reflecting what the UK logistics company describes as a shift in its operating model.
The business says it has grown 186% over the past three years without adding its own fleets or warehouses. Instead, it has expanded by linking existing logistics infrastructure into what it describes as a single coordinated network.
The rebrand comes as logistics groups and retailers face rising delivery expectations and increasingly complex supply chains. Marketplace models, in particular, have put more strain on fulfilment systems because sellers are often spread across multiple locations and rely on different delivery partners.
Zippd says its model connects brands to a global network of logistics providers rather than requiring them to build their own infrastructure. According to the company, this can shorten collection and fulfilment times and reduce marketplace lead times and costs by up to 40%.
One cited example involved a large eCommerce marketplace that set up a UK logistics network covering same-day delivery and two-person operations in two weeks. Under a traditional model, the company said, that process would normally take months.
The business works with eCommerce brands, marketplaces and logistics operators including THG, Next and Wren Kitchens. Those customers use a single integration and commercial arrangement to access delivery and fulfilment services across different parts of the supply chain.
Market Pressure
Zippd argues that asset-heavy logistics models are coming under strain as merchants seek more flexibility without committing capital to fleets, depots or warehouses. That pressure is not limited to marketplaces. Retailers are also trying to match delivery standards set by larger rivals that have spent years building extensive logistics networks.
For many brands, the challenge is less about finding a single delivery partner than about coordinating multiple providers across collection, fulfilment and final-mile operations. Zippd is positioning itself in that gap as a connecting layer between merchants and logistics firms.
Gemma Taylor, co-founder of Zippd, said the name change marks a broader repositioning around that model. "This rebrand is about more than a name change; it reflects how we are evolving with the changing landscape of eCommerce and logistics. New-age marketplaces are transforming the commerce landscape, but infrastructure hasn't kept up. Zippd connects the pieces, bringing together technology, network and operational expertise, delivering a new approach to fulfilment that gives brands more control and flexibility than ever before."
Network Model
The company says its approach allows businesses to increase logistics capacity quickly without owning assets themselves. The model reflects a broader shift across several sectors, where companies use software and partner networks to coordinate fragmented services instead of building them in-house.
In logistics, that can appeal to merchants selling through marketplaces, where demand patterns can change quickly and service expectations are high. The same approach may also suit retailers entering new regions or adding specialist delivery options, such as same-day or bulky-item fulfilment, without building a dedicated operation from scratch.
The company's customer list suggests it is targeting both established retailers and eCommerce platforms that need broader delivery coverage. By relying on existing providers rather than owned infrastructure, the business is presenting itself as a flexible intermediary in a sector that has traditionally rewarded scale of assets as much as scale of demand.
Zippd says it offers end-to-end fulfilment from collection to final mile by connecting brands with a global logistics network. The aim is to give businesses greater control, faster access to scale and the ability to adapt in real time.