EcoOnline names David Orstad Chief Customer Officer

EcoOnline has appointed David Orstad as Chief Customer Officer, a role he assumed on 5 January 2026. Orstad takes responsibility for professional services, customer success, and support across the organisation. In addition to these core duties, EcoOnline confirmed that he will oversee the introduction of a new managed services offering.

EcoOnline provides environment, health, and safety (EHS) software, alongside specialised tools for chemical management, ESG, and sustainability. According to the company, its products are currently utilised by more than 11,000 organisations across upwards of 70 different industries.

Orstad joins from Calabrio, where he served as Senior Vice President. EcoOnline said he has held senior customer leadership roles at Epicor Software and Accruent Software. It described his background as spanning SaaS and private equity-backed businesses.

Customer functions

EcoOnline said Orstad will lead Professional Services, Customer Success, and Support teams globally. The company positioned the role as a way to scale a consistent customer experience as it grows worldwide.

EcoOnline said the managed services offer will sit under Orstad's remit. It said the service will provide ongoing support for customers over time.

Many software companies have expanded post-sale operations in recent years. Customer success and managed services teams have taken on a larger role in renewals, adoption and expansion. Vendors have also invested in self-service support and data-driven customer engagement.

EcoOnline linked the appointment to its growth ambitions and its approach to long-term customer relationships. The company said it wants a consistent and connected customer experience globally.

Tom Goodmanson, Chief Executive Officer, EcoOnline, said the appointment reflected a focus on customers as the company expands.

"Bringing Dave in as CCO is a critical investment in our customers as we build on our global momentum," said Tom Goodmanson, CEO of EcoOnline. "EcoOnline's momentum is guided by our north star of technology that protects people and the planet for future generations. We are here to be a strategic, value-led partner to customers, not a transactional software provider. Dave's 'customers for life' mindset and his ability to empower high-performing teams will help us work even more closely with customers towards a shared vision for safer, more sustainable operations."

Managed services

EcoOnline said Orstad will oversee the introduction of managed services as part of the wider customer organisation. It framed the offering as an option for customers that want additional ongoing support.

The company also described a focus on customer touchpoints and support channels. It said this would include improved self-service and local support.

EcoOnline operates in a market that spans compliance-driven health and safety management and broader sustainability reporting. Companies in regulated sectors often use EHS platforms for incident reporting, audits, training and risk management. Many also track chemical inventories and workplace hazards across multiple sites.

EcoOnline said its products cover EHS, chemical management and sustainability. It positions its software around workforce safety and operational risk management.

Orstad said he planned to focus on how EcoOnline delivers outcomes for customers through its customer teams and engagement model.

"What excites me about EcoOnline is what we provide and what we are creating. Our technology saves lives, improves the environment, and makes customers' businesses more resilient," said Orstad. "EcoOnline has seen great success, and my focus is to build on that by strengthening how we deliver impactful outcomes for customers, day in and day out. We will create even more meaningful touchpoints that meet customers where and how they want to engage, combining best-in-class self-service with proactive, local human support, using data and AI to enhance how teams show up."

EcoOnline stated that its customer organisation will encompass professional services, customer success, and support as the company continues its global expansion.