The Ultimate Guide to Partner Programmes

2026 · UK Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

UK Partner Programmes news
Analyst Insights
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
3 days ago
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
Last week
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
Last week
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
Last week
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
This month
Expert columns
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Yesterday
Strategy and innovation: Key takeaways from Gamma's regional forums
By Will Morey of Gamma
2 days ago
Platforms, sovereignty and global growth at Cavell Summit Europe
By Mike Mills of Gamma Communications
5 days ago
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
5 days ago
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
Last week
Migration strain exposes partner capacity challenges
By Will Morey of Gamma Business
Last week
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
Last week
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
Last week
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
Last week
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How embedded DaaS finance drives IT upgrades and creates predictable refresh cycles for the channel
By Jordan Lisle of PEAC Solutions
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: The future of creative agencies as platforms
Discussing Digital Transformation
Thu, 30th Oct 2025
Recent news
Rithum launches SupplyExplorer to speed supplier discovery
About Digital Transformation
Yesterday
Exclaimer links Workday to email signatures & meetings
About Video conferencing
Yesterday
Temenos forum spotlights AI & banking modernisation
About Digital Engagement
Yesterday
Lua raises USD $5.8 million seed round led by Norrsken22
About Workforce Technology
Yesterday
SAS names Deloitte, Microsoft & Intel as partner winners
About IT services
Yesterday
11:11 Systems named Cohesity's MSP Strategic Partner
About Cloud Services
Yesterday
Azul momentum surges as enterprise Java demand jumps
About Cloud Services
Yesterday
PFU launches partner programme for EMEA workflow sales
About Printing
2 days ago
SITA says fragmented data hinders aviation tech spend
About Sustainability
2 days ago
UK marketers lead global shift to GEO in AI search
About Marketing
2 days ago
Zippd rebrand targets faster logistics network growth
About Productivity
2 days ago
Bizzdesign launches Unify to link collaboration & data
About Workplace
2 days ago
Redsquid buys Partnership Education in biggest deal
About Cloud Services
2 days ago
ControlUp tops USD $100 million ARR & becomes unicorn
About Helpdesk
2 days ago
Colt completes SAP cloud ERP migration across 40 countries
About Cloud Services
2 days ago
Job moves
WealthAi names Pratim Das as Chief Technology Officer
Move at Microsoft
3 days ago
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
3 days ago
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
4 days ago
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
4 days ago
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Move at Spectra
4 days ago
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
5 days ago
HSS ProService appoints Sam Davies as Supply Chain Director
Move at Amazon
5 days ago
Mail Metrics appoints Chief Revenue Officer Karl Kohler
Move at Avanade
5 days ago
Icon Solutions names Anders Olofsson as EMEA Sales Director
Move at Visa
5 days ago
Customer Science names first Chief Operating Officer
Move at Microsoft
Last week
Top players
Other guides