DangleAds names Saurabh Wason Assistant Vice President
DangleAds Technologies has appointed Saurabh Wason as Assistant Vice President, Business Development, adding senior leadership focused on client partnerships and commercial growth.
Wason brings more than 17 years of experience across sales execution, media agencies, advertising strategy, sponsorship sales, go-to-market planning, online advertising, business development, marketing communications and event management.
At DangleAds, he will lead business development tied to strategic partnerships and market expansion. The role also supports the company's broader focus on advertising products and campaign performance for brands.
Wason began his career at Hyatt Regency. He has also held roles at Huella Services, Mensa Brands, Jagran New Media, ShareChat, ByteDance, Times Internet, AIDEM Ventures Private Limited, Accor and Marcus Evans Group.
Product portfolio
DangleAds sells digital advertising products across programmatic buying, connected TV (CTV) and creative formats. Its programmatic offering sits under AudienceConnect, its CTV product under Spectra, and its DCO and rich media products under Infynix.
DCO, or dynamic creative optimisation, assembles and adjusts creative assets using data signals. Rich media typically refers to interactive ad formats that can include video and other engagement features within an ad unit.
Founded in 2017, DangleAds operates across multiple countries, with establishments in India, Singapore, the UAE, Germany and the Netherlands.
The appointment comes as digital advertising companies navigate shifting brand spend, increased scrutiny of measurement and changing video consumption across streaming services and social platforms. Many vendors are differentiating through programmatic tools, supply relationships and creative services tied to performance reporting.
In a statement, Wason said he plans to work with brand teams on growth and revenue outcomes.
"I am thrilled to be joining DangleAds Technologies," Wason said. "Being a part of this team unlocks opportunities and milestones that I'm keen to explore while looking forward to collaborating with brands and growth-focused teams to scale growth and revenue-driven impact."
Leadership focus
Founder and CEO Pulkit Narayan described the hire as a commercial and product-focused move.
"We are happy to welcome Saurabh on board," Narayan said. "With his versatile experience in media sales, Saurabh will play a key role in driving revenue growth, leading business development initiatives and supporting product innovation to deliver greater value to our clients. We look forward to achieving new milestones together."
Wason's appointment reflects a broader pattern in adtech and media sales, where senior commercial hires often signal efforts to strengthen agency relationships, deepen direct-to-brand pipelines and develop packaged offerings across formats such as programmatic display and CTV. For companies operating across regions, business development roles can also include coordinating market-entry plans and partner agreements across local teams.
DangleAds has been building out its product portfolio across programmatic, CTV and creative formats, and has highlighted "ROI-driven advertising solutions" as a focus as it competes for brand budgets and agency attention in a crowded market.
As Wason takes up the role, the company is expected to continue expanding commercial partnerships and pitching AudienceConnect, Spectra and Infynix to brands and agencies across its existing markets.