CIBC Innovation Banking has provided a GBP £5 million corporate debt facility to Infinity, a prominent call tracking and analytics provider based in Europe.
Infinity is known for its ability to allow businesses to trace the customer journey before a call is made, identifying the campaigns, channels, and keywords that generate the most leads and return on investment. Partnership with entities such as GoogleAds, Hubspot, Salesforce, and Meta enhances its capability offerings. The company's client roster includes significant names like NFU Mutual, Vodafone, The Telegraph, Sky, and British Gas. Moreover, Infinity is an official Google Cloud Partner.
The newly secured funding will predominantly be channelled towards fostering growth, specifically through product development aimed at enhancing customer experiences and delivering advanced solutions.
Established in 2011, Infinity aspires to better customer call experiences and enable businesses to identify and optimise the campaigns driving phone inquiries. The platform serves a diverse range of sectors including travel, automotive, property, financial services, and healthcare. It offers businesses insights to refine customer interactions through comprehensive pre-call tracking, call conversation analytics, and post-call evaluation.
Matthew Morley, Finance Director of Infinity, commented on the financing agreement: "This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence."
Morley continued, "The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC's support and belief in our vision to transform the way brands connect with their customers."
Tom Dods, Director of CIBC Innovation Banking UK & Europe, added: "As one of Europe's leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making."
CIBC Innovation Banking delivers strategic advice, cash management and funding to innovation companies across North America, the UK, and select European countries at each stage of their business cycle, from startup to IPO and beyond. The team has extensive experience and a strong, collaborative approach that extends across CIBC's commercial banking, private banking, wealth management and capital markets businesses.
Since 2011, Infinity has been helping marketing teams plug their attribution blind spot and make smarter decisions about where to invest and how to engage customers with call analytics. Its call tracking and speech analytics tools are used by enterprises across the world to optimise campaigns, eliminate wasted budget, improve return on ad spend, and create better experiences for their customers.
