Latest news - Page 18

A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.

Forsta's new Retail HX platform aims to revolutionise customer experience for retail giants like Best Buy and eBay, driving unified shopping and boosting revenues.

Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.

GoCardless has appointed Jolawn Victor as Chief Growth Officer, leveraging her vast experience in tech and growth marketing to support its global expansion.

UK cybersecurity leaders are downplaying risks amid boardroom pressure, with many believing a £145k financial loss is needed to spur executive action.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Synergy Logistics elevates Brian Kirst to Chief Commercial Officer, aiming for global expansion and leveraging his 30 years in logistics and digital tech.

Forsta's research reveals comprehensive CX management significantly enhances brand perceptions and revenue growth.

Kissflow earns a spot in Gartner’s 2024 report in the Established Quadrant for Low-Code Platforms, gaining praise for user-friendly features and strong support.

Mars Agency has rebranded to Mars United Commerce, reflecting its evolution into a full-service commerce marketing partner.

Piwik PRO broadens its privacy-compliant analytics suite, making it accessible for SMEs with new pricing and enhanced features to unlock value from their data.

CAST unveils its Highlight Extensions Marketplace, a platform to customise and enhance software intelligence capabilities, aiming to optimise application portfolio management.

Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.

Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.

The third reading of the UK AI bill took place in the House of Lords amid questions over its readiness following the EU AI Act's passing and with the AI Safety Summit on the horizon.

Cloudera has rolled out three new AI-powered solutions aimed at simplifying SQL queries, enhancing business intelligence interaction, and accelerating machine learning application production.

Repeated software failures at major UK retailers, resulting in delivery hiccups and incorrect payments, highlight an urgent need for improved system maintenance and quality assurance.

Harmonising AI with human expertise, IT support services are enhancing customer experience while meeting the challenges of a rapidly evolving digital landscape.

Adyen has joined forces with insurtech company, Cover Genius, to boost authorisation rates for online payments and advance transaction security worldwide.

Red Hat and Elastic extend their partnership to introduce upgraded search experiences backed by retrieval augmented generation (RAG) patterns, reinventing AI use in business applications.