Tim Mason stories
Tim Mason writes extensively about innovations and strategic developments within retail and loyalty programs, focusing on how technology, especially artificial intelligence, is transforming customer engagement. His stories explore partnerships between major retailers and tech firms, shedding light on how AI and personalized promotions can enhance consumer experiences and loyalty.
By following Tim Mason's work, readers can gain insights into emerging trends like omni-channel retailing, AI-driven marketing strategies, and the evolving landscape of loyalty programs. His coverage provides valuable perspectives on how retailers are adapting to shifting consumer behaviors and leveraging data-driven approaches to strengthen customer relationships.
Tesco teams up with Eagle Eye for personalised Clubcard promotions
Fri, 3rd May 2024
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saas
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cx
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martech
Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.
Eagle Eye Group appoints first Chief Artificial Intelligence Officer
Thu, 14th Dec 2023
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data analytics
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martech
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cdp
Eagle Eye Group hires Jean-Matthieu Schertzer as its first Chief AI Officer, aiming to bolster AI-driven personalised retail promotions.
Retail experts launch new edition of omnichannel retail handbook
Fri, 15th Sep 2023
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cx
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martech
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omnichannel
The second edition of the best-selling retail handbook, Omnichannel Retail, is now available in the UK and for pre-order in other markets.
Eagle Eye and Morrisons Supermarket sign five-year contract
Thu, 6th Jul 2023
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saas
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contracts
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eagle eye
Eagle Eye confirms a five-year contract with Morrisons Supermarket to secure its position in digital engagement for tier-1 retail.