Eagle Eye, a SaaS company specialising in the creation of digital customer connections for real-time, personalised marketing, has secured a contract with UK supermarket giant, Tesco. The one-year contract, which has the option for renewal, will see Eagle Eye providing their AI-powered Personalised Challenges solution. The decision builds on an existing relationship between the two companies.
The EagleAI Personalised Challenges platform utilises AI and deep machine learning to enable retailers to tailor promotions, providing bespoke challenges crafted to reward incremental behaviour. This technology enables a high level of personalisation through its analytical ability, giving consumers promotions that are more fitting to their needs and preferences.
Tesco will implement Personalised Challenges for a greater number of Clubcard members in the near future, after a trial saw participation rates higher than expected. Named Clubcard Challenges, this service will deliver individualised and gamified offers and promotions to each Clubcard member.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said, "We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on approximately 8,000 products, it is saving customers up to 360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we're very excited to see how our customers respond to Clubcard Challenges."
Tesco's commitment to the personalisation trend is clear, and aligns with the supermarket's aim of understanding each customer on an individual level to improve their journey. Clubcard Challenges is another step in Tesco's pursuit of creating the most effective and advantageous rewards for customers.
Eagle Eye's CEO, Tim Mason, expressed his excitement about the collaboration, saying: "It's a privilege to be working with Tesco, one of the world's greatest retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing."
This advancement follows the acquisition of Untie Nots by Eagle Eye in 2023, which included the EagleAI - Personalised Challenges solution, consequently adding it to the Eagle Eye suite of services.
Tesco's adoption of Clubcard Challenges signifies another leap in the supermarket's dedication to optimising the customer experience through data-driven personalisation. At the same time, it strengthens Eagle Eye's position as a leader in its field, demonstrating the potential of their AI-powered solutions in large-scale applications. As Tesco embarks on its next phase of personalised promotions, it will be interesting to observe how Clubcard holders respond to these new, highly individualised experiences.
