eCommerceNews UK - Technology news for digital commerce decision-makers
United Kingdom

Marketing Stories - Page 19

UK Stories

Marketing stories

THG Studios reshapes Senior Creative Team with key hires
eCommerce

THG Studios reshapes Senior Creative Team with key hires

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

By Sofiah Nichole Salivio • 3 min read • Wed, 21st Jan 2026
Mobile & AI power record UK online Christmas sales
Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026
Hendrix Rose PR to boost Verde Digital's UK profile
Marketing Technologies

Hendrix Rose PR to boost Verde Digital's UK profile

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
Binder hires Tall to humanise its mortgage CRM brand
Customer Relationship Management

Binder hires Tall to humanise its mortgage CRM brand

Mortgage CRM specialist Binder hires design agency Tall to soften its image, promising a more human, less process-heavy broker experience.

By Kaleah Salmon • 4 min read • Wed, 14th Jan 2026
Mid-January urged as true start for UK Q1 forecasts
Data Analytics

Mid-January urged as true start for UK Q1 forecasts

Kaleidoscope.com urges UK firms to treat mid-January as the real start of Q1 planning, warning December forecasts are built on distorted data.

By Karen Joy Bacudo • 4 min read • Wed, 14th Jan 2026

Global Stories

Marketing stories

Verde Digital hires Chloe Steele as new SEO Manager
Marketing Technologies

Verde Digital hires Chloe Steele as new SEO Manager

Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.

By Sofiah Nichole Salivio • 3 min read • Thu, 22nd Jan 2026
OpenAI to test ads as ChatGPT Go expands across US
Software-as-a-Service

OpenAI to test ads as ChatGPT Go expands across US

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026
YAP Global names Otto Jacobsson CEO amid crypto shift
Crypto

YAP Global names Otto Jacobsson CEO amid crypto shift

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.

By Mark Tarre • 3 min read • Fri, 16th Jan 2026
Constant Contact buys GURU event & education assets
Marketing Technologies

Constant Contact buys GURU event & education assets

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

By Catherine Knowles • 4 min read • Fri, 16th Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026
Google unveils AI shopping protocol & brand agents
Customer Experience

Google unveils AI shopping protocol & brand agents

Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.

By Mark Tarre • 3 min read • Thu, 15th Jan 2026
Forrester warns on 2026 tech budgets amid AI shifts
Unified Communications

Forrester warns on 2026 tech budgets amid AI shifts

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026
Amperity unveils AI agent to build live customer journeys
Customer Experience

Amperity unveils AI agent to build live customer journeys

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Klaviyo predicts AI voice shopping & smart returns
Digital Transformation

Klaviyo predicts AI voice shopping & smart returns

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

By Mark Tarre • 4 min read • Tue, 13th Jan 2026
Yext predicts AI will redefine online discovery by 2026
Digital Transformation

Yext predicts AI will redefine online discovery by 2026

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026

Stories from Other Regions

Marketing stories

Virgin Australia speeds marketing with Adobe tools overhaul
Digital Transformation

Virgin Australia speeds marketing with Adobe tools overhaul

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Indian firms struggle to turn AI pilots into real ROI gains
Digital Transformation

Indian firms struggle to turn AI pilots into real ROI gains

Indian firms ramp up AI pilots for customer engagement and marketing, but most still struggle to prove real returns and scale deployments.

By Kaleah Salmon • 4 min read • Wed, 14th Jan 2026