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Marketing Stories - Page 18

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Marketing stories

IMS tool tracks long-term brand ad impact on revenue
Data Analytics

IMS tool tracks long-term brand ad impact on revenue

IMS launches BrandEquity ROI, an econometric tool to prove long-term brand ad impact and counter short-term performance bias.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026

Global Stories

Marketing stories

Silverpush unveils real-time Trend Intelligence Platform
Marketing Technologies

Silverpush unveils real-time Trend Intelligence Platform

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026
FOMO.ai unveils Hello Gordon for AI-led interviews
Software-as-a-Service

FOMO.ai unveils Hello Gordon for AI-led interviews

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

By Catherine Knowles • 3 min read • Fri, 30th Jan 2026
Springboards ad warns AI may narrow creative choices
Marketing Technologies

Springboards ad warns AI may narrow creative choices

Springboards' new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

By Mark Tarre • 3 min read • Fri, 30th Jan 2026
Prometheus boosts APAC push with three Sydney leaders
Digital Transformation

Prometheus boosts APAC push with three Sydney leaders

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 30th Jan 2026
Wipro unveils unified AI-led enterprise functions model
Data Analytics

Wipro unveils unified AI-led enterprise functions model

Wipro launches a unified AI-led model to fuse consulting, transformation and operations across people, finance, supply chain and customer work.

By Sofiah Nichole Salivio • 4 min read • Fri, 30th Jan 2026
Gain Theory has been named Leader in Forrester Wave report
Data Analytics

Gain Theory has been named Leader in Forrester Wave report

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
Digital billboards to power USD $54.6bn OOH boom
Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
Crompton crowned world's top ceiling fan maker by 2024
Manufacturing

Crompton crowned world's top ceiling fan maker by 2024

Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

By Kaleah Salmon • 3 min read • Thu, 29th Jan 2026
NP Digital Australia posts record H2 growth on AI shift
Fintech

NP Digital Australia posts record H2 growth on AI shift

NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
BYRDLI & Travel Portland launch creator-led winter push
Marketing

BYRDLI & Travel Portland launch creator-led winter push

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026
Online creators shift focus from ads to subscriptions
Data Analytics

Online creators shift focus from ads to subscriptions

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

By Sean Mitchell • 4 min read • Mon, 26th Jan 2026
AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026
JCDecaux reshapes ANZ team with three executive hires
Partner Programmes

JCDecaux reshapes ANZ team with three executive hires

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 23rd Jan 2026
Coegi names Chris Kotyck EVP to drive North America growth
Artificial Intelligence

Coegi names Chris Kotyck EVP to drive North America growth

Coegi appoints Chris Kotyck EVP of Digital Operations to scale programmatic and social media services across North America from Canada.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
BatchPhoto 5.1 adds lossless formats & new UI
Robotic Process Automation

BatchPhoto 5.1 adds lossless formats & new UI

BatchPhoto 5.1 refreshes its interface, adds lossless WEBP, HEIF and AVIF support, and refines upload workflows for high-volume image work.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026

Stories from Other Regions

Marketing stories