eCommerceNews UK - Technology news for digital commerce decision-makers
United Kingdom

Marketing Stories - Page 16

UK Stories

Marketing stories

Most Britons baffled by new AI & marketing job titles
Marketing Technologies

Most Britons baffled by new AI & marketing job titles

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

By Mark Tarre • 5 min read • Fri, 13th Feb 2026
Sendr unveils AI videos to rescue abandoned baskets
Customer Experience

Sendr unveils AI videos to rescue abandoned baskets

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026
Square launches AI assistant to help UK SMEs use data
Customer Relationship Management

Square launches AI assistant to help UK SMEs use data

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
UK health spending shifts from January spikes to habit
Data Protection

UK health spending shifts from January spikes to habit

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

By Karen Joy Bacudo • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026

Global Stories

Marketing stories

AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Wesfarmers, Microsoft deepen AI & cloud retail pact
Data Analytics

Wesfarmers, Microsoft deepen AI & cloud retail pact

Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.

By Sean Mitchell • 3 min read • Fri, 13th Feb 2026
Cloaking drives surge in PropellerAds ad safety blocks
Malware

Cloaking drives surge in PropellerAds ad safety blocks

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

By Shannon Williams • 3 min read • Fri, 13th Feb 2026
Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
Infobip boosts WhatsApp marketing ROI with new API tools
Data Protection

Infobip boosts WhatsApp marketing ROI with new API tools

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
30Acres set to rebuild Zulu & Zephyr's global Shopify site
Digital Transformation

30Acres set to rebuild Zulu & Zephyr's global Shopify site

Creative agency 30Acres will rebuild Zulu & Zephyr's global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.

By Catherine Knowles • 3 min read • Thu, 12th Feb 2026
Nium adds three C suite leaders to drive global growth
Crypto

Nium adds three C suite leaders to drive global growth

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

By Mark Tarre • 3 min read • Thu, 12th Feb 2026
Percona maps 2026 growth with new tech & leadership
Virtualisation

Percona maps 2026 growth with new tech & leadership

Percona sets out its 2026 growth plan with fresh leadership, new PostgreSQL security tech and expanded support for Valkey users.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026

Stories from Other Regions

Marketing stories

Fantasy dairy league turns real New Zealand cows into stars
Gaming

Fantasy dairy league turns real New Zealand cows into stars

Meadow Fresh launches a fantasy league where real New Zealand cows earn points via smart-collar data, with NZD $20,000 up for grabs.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Global eCommerce giants squeeze Australia's marketplaces
Digital Entertainment

Global eCommerce giants squeeze Australia's marketplaces

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 12th Feb 2026
Stress rising for New Zealand's small business owners
Data Analytics

Stress rising for New Zealand's small business owners

Stress is surging for New Zealand's small business owners, with nearly half considering closing as rising costs and tax shocks take their toll.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Shirofune adds Reddit Ads to unify US campaign tools
Marketing Technologies

Shirofune adds Reddit Ads to unify US campaign tools

Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.

By Kaleah Salmon • 4 min read • Thu, 12th Feb 2026