Marketing Automation stories - Page 6
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Royal London adopts Seismic to enhance client service
Fri, 19th Dec 2025
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document management
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data analytics
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digital transformation
Royal London Asset Management adopts Seismic's AI-driven platform to streamline client content, boost productivity and tighten compliance controls.
IDHL launches AI incubator backed by GBP £1.5 million
Thu, 18th Dec 2025
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data analytics
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digital transformation
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martech
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
Amperity unveils AI tools to personalise airline, hotel stays
Thu, 18th Dec 2025
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digital transformation
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cx
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martech
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
UK marketers embrace AI for more personalised Christmas ads
Wed, 17th Dec 2025
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devops
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cx
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martech
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
Satellite, eSIM & loyalty to reshape 2026 telecoms
Fri, 12th Dec 2025
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fintech
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cx
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martech
Satellite tie-ups, eSIM and loyalty-led MVNOs will drive practical, value-focused change in UK and European telecoms by 2026.
5 Fraud use cases you can stop with email validation
Thu, 11th Dec 2025
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data protection
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mfa
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cx
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
Programmatic digital OOH set to reshape media plans
Thu, 11th Dec 2025
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digital signage
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cx
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martech
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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uc
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cx
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martech
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
Brevo raises EUR €500 million to expand AI & US presence
Fri, 5th Dec 2025
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cx
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martech
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cdp
Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.
From data chaos to email clarity: How to choose the best CRM email tool
Wed, 26th Nov 2025
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crm
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cx
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martech
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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crm
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martech
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cdp
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
Consilium unveils UniCampaign 15 with AI for smarter outreach
Fri, 21st Nov 2025
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crm
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cx
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martech
Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Denodo boosts AI-driven marketing with unified data platform
Fri, 21st Nov 2025
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crm
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data analytics
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martech
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Robotic Marketer launches unified marketing & project platform
Fri, 21st Nov 2025
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devops
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data analytics
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martech
Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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martech
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cartech
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cdp
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
Transformative tech: How marketing agencies can use AI to convert data into revenue
Wed, 19th Nov 2025
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crm
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data analytics
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martech
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.