Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
LiveRamp unveils AI agents for data-driven marketing
Last month
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Online peak spending swings complicate 2026 planning
Last month
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data analytics
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cx
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martech
Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.
Typeface unveils AI engine for governed marketing at scale
Last month
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
Infobip unveils AgentOS to power AI-first customer service
Fri, 27th Feb 2026
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Stampede tech boosts Starfish Loves Coffee loyalty
Fri, 27th Feb 2026
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crm
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cx
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martech
London brunch spot Starfish Loves Coffee hits 85-90% retention after Jubilee push using Stampede's automated guest engagement platform.
Sinch unveils AI agent tools for customer engagement
Fri, 27th Feb 2026
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Fri, 27th Feb 2026
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
Google & Klaviyo deepen AI pact for agentic commerce
Thu, 26th Feb 2026
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Evam unveils Evo AI agent platform ahead of MWC demo
Wed, 25th Feb 2026
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digital transformation
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cx
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martech
Evam launches Evo AI and Maker Agent at MWC, embedding operational AI agents into live orchestration for real-time customer journeys.
Marketers lag on AI tools amid data & trust concerns
Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Treasure Data unveils AI-powered command line tool
Tue, 24th Feb 2026
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Sat, 21st Feb 2026
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
UK fashion brands swap viral hype for AI & loyalty
Fri, 20th Feb 2026
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digital transformation
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cx
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martech
UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.
Rise at Seven hires Matt Holmes to drive AI era reset
Fri, 20th Feb 2026
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digital transformation
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martech
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partner programmes
Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.
Marketers boost budgets as LLMs emerge as key audience
Thu, 19th Feb 2026
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digital transformation
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martech
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digital entertainment
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Topol unveils Lettr transactional email tool for Laravel
Tue, 17th Feb 2026
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uc
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martech
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email security
Topol launches Lettr, a Laravel-first transactional email tool promising domain control and no-code templates for product teams.
Maximising value from AI in 2026
Tue, 17th Feb 2026
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data protection
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data analytics
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digital transformation
AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Aurasell unveils AI-native GTM OS overlay for CRMs
Sat, 14th Feb 2026
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
European marketers plan to simplify martech stacks
Fri, 13th Feb 2026
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uc
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devops
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cx
European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.