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Sendr, a UK personalised video startup, has launched an eCommerce product that automatically generates personalised video messages for shoppers, including those who abandon online checkouts.
Early campaigns showed a 33% uplift in recovered abandoned-cart revenue compared with a plain-text email benchmark. In one pilot campaign, Sendr also reported a 10x increase in click-through rate.
Personalised remarketing is common in email and SMS, but video has been harder to produce at high volume with individualised content. Sendr is positioning its launch as a new eCommerce remarketing channel powered by automated video creation.
Abandoned baskets
Abandoned carts remain a persistent challenge for online retailers. Industry estimates place the global value of abandoned carts at trillions of dollars annually, with a large share of baskets left incomplete. Sendr cited an estimate of USD $4 trillion in annual abandoned-cart value and said around 70% of shopping carts are abandoned.
Use cases include influencer-led online stores. Early deployments include sites associated with Paris Fury and Pete Wicks. The product is also designed for broader retail use across different stages of the eCommerce customer journey, not just checkout abandonment.
Sendr previously sold into sales and enterprise outreach. Brands that have used its platform include the Financial Times, according to the company. The eCommerce focus expands Sendr's addressable market beyond outbound campaigns into automated lifecycle messaging for online stores.
How it works
The system generates a personalised video page for each recipient. It can address the shopper by name, show the specific product left in the cart, and include a link back to checkout.
Sendr combines lip-synchronised video generation, voice cloning, and dynamic product insertion. It supports 74 languages and can generate large batches of personalised videos quickly for high-volume campaigns.
Sendr has built a direct integration with Klaviyo, a widely used platform for eCommerce email and SMS automation. Klaviyo is used by more than 500,000 online stores, according to Sendr. The integration enables retailers to trigger personalised video pages via automated flows that respond to shopper behaviour, such as checkout abandonment.
In the Paris Fury pilot, the campaign targeted shoppers who added items to their baskets but did not complete their purchases. Sendr said the personalised video message outperformed the best-performing plain-text email used in the test, delivering a 33% uplift in abandoned-cart revenue and a 10x increase in click-through rate.
Sendr developed the eCommerce feature in response to interest from creator-led stores. Influencer brands often rely on personal connection and direct communication with fans, making personalisation a central part of their marketing, particularly when targeting high-intent shoppers who have already selected products.
Partners and rollout
Some early trial sites are managed by Protechmedia, which works with brands, celebrities and sports figures on eCommerce operations. Protechmedia Chief Executive Steve Flanders was an early user of Sendr and approached the startup about testing video-based remarketing for abandoned carts, according to Sendr.
The tool is designed for any retailer, not only influencer-led stores. Sendr is also targeting use cases beyond basket recovery, including marketing sign-ups and other lifecycle messages.
"Abandoned carts are a trillion-dollar headache for eCommerce and video personalisation like this gives brands a completely new tool to recover intent to buy," said David Cannell, Chief Executive Officer and Co-Founder of Sendr.
"Until now, nobody has been able to do lipsync personalised video at scale and we're effectively opening a new remarketing channel. The scope is limitless, and anyone with an eCommerce store could benefit from this," Cannell said.
Funding and growth
Sendr launched in 2025 and has raised GBP £600,000 in pre-seed funding. Backers include strategic angel investors, including former Klaviyo leadership and eCommerce founders, according to the company.
Sendr plans to raise a follow-on round later in 2026. It expects to expand product integrations and add eCommerce workflows as it competes in a crowded marketing automation market that already includes email, SMS and web personalisation.
"Our core use case is working with brands on personalised outreach campaigns but we feel the discovery of this use-case has vast potential-reducing abandonment by even 1% represents tens of billions in revenue opportunity," said John Bromley, Co-Founder of Sendr.
"We always believed video personalisation would go mainstream-we all know the power of video to influence behaviours-but we didn't expect eCommerce to unlock it first," Bromley said.