Robin Ward named Vice President of Sales, Europe at Kolsquare
Robin Ward has been appointed as Vice President of Sales for Europe at Kolsquare, a company specialising in influencer marketing, with a primary focus on enhancing the brand's presence in the UK market.
With a proven record in sales and marketing, Robin Ward brings substantial experience from his previous positions in the MarTech and influencer marketing industry, having held international roles at prominent companies in the sector. His expertise spans brand partnerships, international expansion, and sales strategy.
Robin Ward commented on his appointment saying, "I'm excited to join Kolsquare at such a transformative time for the influencer marketing industry. While Kolsquare is already a major force in Europe, I see a huge opportunity to grow our presence in the UK. My goal is to demonstrate the value Kolsquare brings to brands by providing data-driven insights and authentic influencer collaborations that drive real impact."
His appointment aligns with a period of significant growth within influencer marketing. Brands are increasingly diverting their advertising spend toward digital platforms and creator-focused strategies, as evidenced by companies like Unilever, which recently increased its budget allocation for influencer marketing.
Unilever's CEO, Fernando Fernandez, highlighted the importance of influencers in today's advertising world by stating, "This was a seismic piece of news for the creator industry. When the CEO of a company of Unilever's stature, one of the most influential out there, signals his intention in the influencer space, everyone takes notice."
Robin Ward joined Kolsquare following his role as Commercial Director at the start-up shopping platform "i love it". Prior to that, he was the Head of Brand Partnerships for Europe at LTK, where he played a critical role in establishing LTK's presence in international markets.
Under Robin's leadership, Kolsquare plans to assist brands in navigating the evolving influencer marketing landscape, offering solutions supported by advanced data analytics.
