Flagstone & Adclear cut marketing approvals to eight hours
Flagstone has partnered with Adclear to use artificial intelligence in its marketing compliance process, cutting approval times from two days to eight hours.
Adclear's software is being added to Flagstone's existing approvals workflow so website, social media, marketing and advertising content can be checked against financial promotion rules. The system is being rolled out across the savings platform's marketing, compliance and legal teams.
The software reviews content and flags changes needed to bring promotions into line with regulation. The checks cover material used to market Flagstone's cash ISA, fixed-rate savings and instant access savings products.
The partnership comes as Flagstone reports another year of revenue growth, which it said reflects its use of technology as demand rises for digital cash management tools that help savers spread money across multiple accounts.
Flagstone serves more than 75,000 savers and provides access to hundreds of accounts from more than 65 UK banks. The platform is designed to help customers manage cash holdings, improve returns and keep deposits within protected limits.
Approval process
According to Adclear, its software has increased Flagstone's first-time approval rate to 77.5%, suggesting fewer revisions are needed before marketing material can be signed off by compliance teams.
For financial services groups, reviewing promotions has become a more prominent part of marketing operations as regulators apply greater scrutiny to the wording, presentation and balance of customer communications. Firms must ensure promotions are clear, fair and not misleading across a growing range of channels.
Adclear is one of several fintech suppliers seeking to automate those checks. Its technology is also used by Lloyds Banking Group, PensionBee, IG Group, Freetrade, Yonder, Trade Nation, ActivTrades and Ocean Finance, along with one large crypto exchange and a UK neobank.
Marc Gross outlined the reason for the change at Flagstone.
"Partnering with Adclear is a significant step forward in how we approach marketing compliance at Flagstone. As our platform continues to scale, we need processes that are not only rigorous, but also fast and adaptable. By embedding Adclear's AI into our workflow, we're able to reduce bottlenecks, support our marketing teams more effectively, and ensure our communications remain clear, accurate and fully aligned with regulatory requirements," said Marc Gross, Head of Risk and Compliance at Flagstone.
The use of artificial intelligence in compliance functions is expanding across financial services as firms try to handle larger volumes of content without lengthening internal approval cycles. Marketing teams face pressure to produce more tailored material for different products, audiences and digital platforms, while legal and risk teams remain accountable for regulatory standards.
This has increased demand for systems that record review decisions and identify potential issues before content is published. In practice, such tools are increasingly used as an initial screening layer before final human sign-off.
Joe Jordan said the pace of regulatory and marketing change had made that shift more urgent.
"Financial promotions are evolving rapidly, with both regulators and marketers moving at pace. As expectations tighten and the volume of personalised marketing assets required to suit different channels and customer segments proliferates, firms need smarter infrastructure to stay ahead without slowing down. By working with Flagstone to integrate our AI into their existing workflows, we're helping to embed compliance directly into the content lifecycle, so teams can move fast while maintaining confidence that everything they publish meets the highest standards," said Jordan.