SugarCRM stories

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.

SugarCRM integrates sales-i with Sugar Sell to help sales teams uncover revenue opportunities and enhance performance amid economic challenges.

SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.

SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.

New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.

Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.

A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.

Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.

Lack of visibility into customer data is costing businesses millions and fueling a customer relationship crisis, says SugarCRM.

SugarCRM boosts client data protection with IBM Cloud's secure, customizable infrastructure, catering to high-regulation industries.