Seismic Stories

UK Stories

Seismic stories

Royal London adopts Seismic to enhance client service

Royal London Asset Management adopts Seismic's AI-driven platform to streamline client content, boost productivity and tighten compliance controls.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025

Digital Transformation

UK wealth managers risk losing GBP £90 billion as millionaires flee

UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.

By Melania Watson • 3 min read • Fri, 21st Nov 2025

Customer Relationship Management

Seismic unveils new AI agents to boost efficiency for UK teams

Seismic launches new Aura AI Agents to help UK go-to-market teams save time and boost efficiency by streamlining workflows and linking activities to outcomes.

By Catherine Knowles • 3 min read • Thu, 23rd Oct 2025

Artificial Intelligence

UK business leaders to boost tech investments by 23% next year

UK business leaders are set to boost tech investments by 23% due to AI innovations, a new study from Seismic reveals.

By Shannon Williams • 3 min read • Wed, 2nd Oct 2024

Fintech

New tech adoption hindered in multi-generational UK workforces, survey finds

UK business leaders are meeting resistance to new technology across all generational workforces, reveals a survey by Seismic, a global enablement tech provider.

By Catherine Knowles • 3 min read • Tue, 23rd Apr 2024

Customer Experience

EMEA CMOs doubling responsibility for sales enablement

Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.

By Shannon Williams • 3 min read • Fri, 23rd Feb 2024

Global Stories

Seismic stories

Customer Relationship Management

Seismic unveils AI agents to curb GTM sales tool sprawl

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026

Data Analytics

Seismic & Highspot to merge in AI sales software deal

Seismic to merge with Highspot, uniting rival sales enablement platforms in an AI-first deal with Permira to remain controlling shareholder.

By Catherine Knowles • 3 min read • Sun, 15th Feb 2026

Customer Experience

Rob Tarkoff appointed CEO as Seismic enters next growth phase

Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.

By Jed Nykolle Harme • 4 min read • Fri, 3rd Oct 2025

Unified Communications

Seismic outlines vision for trusted, tailored AI in enablement teams

Seismic reveals vision for trusted, tailored AI to transform enablement teams, boosting revenue growth and supporting seamless, secure operations across sectors.

By Catherine Knowles • 3 min read • Fri, 12th Sep 2025

Customer Experience

Seismic, Salesforce expand AI tools to boost B2B sales success

Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.

By Jed Nykolle Harme • 4 min read • Sat, 23rd Aug 2025

EduTech

AI adoption in B2B drives revenue growth & boosts hiring

Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.

By Catherine Knowles • 4 min read • Mon, 12th May 2025

Unified Communications

Seismic unveils Winter 2025 AI-assisted solutions release

Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.

By Catherine Knowles • 3 min read • Fri, 28th Feb 2025

Data Analytics

Seismic launches new enablement tools in Fall 2024 release

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

By Catherine Knowles • 2 min read • Fri, 25th Oct 2024

Artificial Intelligence

Aussie firms lead AI shift with strong digital literacy push

Australian companies outpace US, UK, and Europe in AI readiness, with 90% prioritising AI literacy and GTM leaders gearing up for a 20% tech investment increase by 2025.

By Catherine Knowles • 3 min read • Fri, 4th Oct 2024

Unified Communications

Seismic unveils AI innovations in latest 2024 release

Seismic's Spring/Summer 2024 release introduces AI-powered tools, including Aura Copilot, to boost customer-facing teams' efficiency and meet modern B2B demands.

By Catherine Knowles • 3 min read • Thu, 20th Jun 2024