Resellers stories
UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.
Ping Identity has hired Graeme Ventris as EMEA Channel and Alliances Chief, tasking him with driving partner-led growth in digital identity.
Datadog will open a UK data centre in 2026, targeting public sector and regulated industries needing in-country observability data storage.
Broadcom unveils Symantec CBX, a unified cloud XDR platform blending Symantec and Carbon Black tech to simplify advanced threat defence.
AWS rolls out Bedrock-powered AI agents in Partner Central, automating deal admin, sales guidance and funding requests for partners.
Keepit teams with Hammer Distribution to expand SaaS backup coverage across UK and Ireland, targeting sovereignty and cyber resilience demand.
8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.
SonicWall overhauls its SecureFirst Partner Program and appoints Patrick O'Donnell as CRO to drive partner-led sales and managed services.
Saviynt taps Exclusive Networks to distribute its identity security tools across APJ, targeting surging AI-driven machine identities.
Nord Security taps Wavelink to distribute its business security suite to MSPs and resellers across Australia and New Zealand.
Climb secures exclusive Irish distribution of Sophos Threat Profile and full suite, targeting rising AI-driven cybersecurity demand.
Upwind boosts India hub and APJ cloud footprint as runtime security demand surges amid rising breaches and tighter regional regulations.
Veeam taps seasoned sales and channel leader Piero Gallucci as Regional Vice President to drive UK and Ireland data resilience growth.
Concentric AI taps Sektor as ANZ distributor in new data security pact, targeting rising demand for AI governance and protection tools.
Climb Global acquires Greece-based cloud distributor interworks.cloud in an EUR €8.0m deal to grow its Microsoft-focused reach in SE Europe.
Zero Networks shifts to a 100% channel-first model and revamps its Zero to Sixty programme to accelerate UK partner growth in cybersecurity.
Concentric AI appoints Sektor as preferred distributor to drive AI and data security governance expansion across Australia and New Zealand.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.
Hexicor and AMA Fleet merge as Hexicor Telematics, creating a major Australian Teletrac Navman partner focused on safety-led fleet services.