Marketing strategy stories - Page 3
Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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smb
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
Mumbai-based Netcore launches CX-based marketing solution
Mon, 24th Apr 2017
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crm
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cx
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martech
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
Salesforce kicks off 2017 with major new Spring release
Fri, 20th Jan 2017
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data analytics
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martech
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partner programmes
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
Salesforce Einstein: How this new AI platform will transform your CRM
Mon, 19th Sep 2016
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crm
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devops
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data analytics
Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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facebook
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advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
Hyland launches marketing portal to help channel partners keep OnBase
Mon, 22nd Aug 2016
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martech
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partner programmes
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hyland
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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marketing strategy
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Expert advice: Vision vs Strategy
Mon, 20th Jun 2016
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partner programmes
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marketing strategy
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partners
Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.
Is it time to drop 'mobile first' from your strategy?
Mon, 13th Jun 2016
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smartphones
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partner programmes
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marketing strategy
Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.
Four forces shaking up marketing right now
Tue, 31st May 2016
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partner programmes
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gartner
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digital marketing
Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.
The best innovation in social media is a return to basics
Mon, 16th May 2016
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partner programmes
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gartner
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social media
Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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martech
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data analytics
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
Online marketing tripping up SMEs
Mon, 23rd Apr 2012
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data analytics
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cx
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martech
Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.
Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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digital marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Demystifying Web Engagement Management
Mon, 1st Nov 2010
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data analytics
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ecm
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cx
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.