Marketing strategy stories - Page 3

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

Tech marketing in 2026 will prioritise clear, unified messaging and strong customer evidence over high-volume tactics to drive measurable business results.

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google’s shift to AI-driven search landscapes.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.