Marketing strategy stories - Page 2
Ask Iris brings AI-powered conversational insights to Iris platform
Last month
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marketing strategy
Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.
SEO Isn’t Dead: How GEO and the new dual-engine model will shape brand success in 2026
Last month
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marketing strategy
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
Meta ad testing mistakes costing eCommerce brands profit, expert warns
Last month
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marketing strategy
Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.
Tech marketing in 2026 shifts to evidence & unified messaging
Last month
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marketing strategy
Tech marketing in 2026 will prioritise clear, unified messaging and strong customer evidence over high-volume tactics to drive measurable business results.
The hidden algorithms changing retail
Last month
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marketing strategy
AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.
Stop falling into the trap of tech for tech’s sake
Last month
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marketing strategy
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
AFFINITY launches Media+ to curb waste in advertising budgets
Last month
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marketing strategy
Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.
Loyalty schemes drive data collection as cookies fade in the UK
Last month
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marketing strategy
UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.
Transformative tech: How marketing agencies can use AI to convert data into revenue
Last month
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marketing strategy
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.
How marketers must handle search in an AI world
Last month
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marketing strategy
Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google’s shift to AI-driven search landscapes.
GapMaps launches LAM service to boost local business marketing
Last month
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marketing strategy
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Last month
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marketing strategy
Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.
Tech marketing in 2025 shifts to strategy & messaging clarity
Last month
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marketing strategy
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Elephant Room launches tool to track BFCM retail campaign trends
Last month
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marketing strategy
Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.
StackAdapt bolsters Australian team with two senior hires
Last month
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marketing strategy
StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.
Marketers struggle to prepare for AI-driven, click-less journeys
Last month
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marketing strategy
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
Sometimes an idea doesn’t go anywhere. But this one did
Last month
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marketing strategy
Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
Last month
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marketing strategy
Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.
Affiliate marketing drives revenue growth for Singapore brands
Last month
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marketing strategy
Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.
B2B tech CMOs face pressure to prove ROI amid wider remits
Last month
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marketing strategy
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.