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Marketing strategy stories

Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • 2 days ago
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Last week

Global Stories

Marketing strategy stories

WARC lifts ad outlook but Gulf crisis risks USD $94bn
Marketing Technologies

WARC lifts ad outlook but Gulf crisis risks USD $94bn

A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.

By Karen Joy Bacudo • 5 min read • Yesterday
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Yesterday
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Last week
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Last week
Sonatype names new chiefs as AI demand drives growth
Data Protection

Sonatype names new chiefs as AI demand drives growth

Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.

By Sofiah Nichole Salivio • 3 min read • Last week
Day Management expands into UK with new talent agency
Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Last week
Back-to-school shopping starts early as AI drives sales
Generative AI

Back-to-school shopping starts early as AI drives sales

Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Marketing strategy stories

Alethea names Gyanendra Pati, Gaurav Jain to posts
Data Analytics

Alethea names Gyanendra Pati, Gaurav Jain to posts

The Bengaluru firm is adding senior firepower as demand grows for cross-border deal advice paired with execution support.

By Sean Mitchell • 3 min read • Yesterday
IDeaS sees rapid hotel uptake for broader software
Software-as-a-Service

IDeaS sees rapid hotel uptake for broader software

Hotel operators are shifting to joined-up planning tools as volatile demand and staffing pressure push software beyond room-rate management.

By Sean Mitchell • 3 min read • Yesterday
Landmark Technologies names Adrian Kelly as Sales Director
Digital Transformation

Landmark Technologies names Adrian Kelly as Sales Director

The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Optus signs three-year NBL & WNBL sponsorship deal
Optus

Optus signs three-year NBL & WNBL sponsorship deal

The deal gives Australian basketball a bigger telecom backer as the WNBL seeks higher visibility and both leagues chase wider fan reach.

By Sean Mitchell • 4 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Last week
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • Last week
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Last week