Marketing strategy stories

Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

Four female founders are redefining loyalty, using VIP tiers and experiences to build data-rich communities and drive soaring revenues.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

Apadmi eyes 20% FY26 growth after posting GBP £30 million revenue, fuelled by fresh client wins and senior hires in Amsterdam and marketing.

Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.

West Midlands-based Hubtel IT boosts staff by 25% and targets 2026 turnover above GBP £2.5m as it doubles down on AI and cyber security.

Hubtel IT boosts staff by 25% and targets GBP £2.5m turnover as it ramps up AI and cyber security services for UK small businesses.