Marketing strategy stories
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_a99bc9b1dbe5e4d88fba.webp)
John Lewis enhances retail media capabilities for brands
Thu, 1st Aug 2024
#
cx
#
martech
#
partner programmes
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_d6f8906f37ca36320fbf.webp)
More wins MVNO Start-Up of the Year at global awards
Tue, 23rd Jul 2024
#
partner programmes
#
mvno
#
canstar blue
Australian telco More named MVNO Start-Up of the Year at Europe's MVNO World Congress for growth-driven strategies and innovations, leveraging CommBank trust.
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
How to optimize your brand’s eCommerce site around key online shopping days
Wed, 17th Jul 2024
#
data analytics
#
cx
#
martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
![Story image](../../../../../uploads/story/2024/05/21/preview_High_Resolution_Image_Yoav_Korman_Managing_Director_of_Red_Alpha_Cybersecurity.webp)
Red Alpha appoints Yoav Korman as Singapore Managing Director
Tue, 21st May 2024
#
partner programmes
#
marketing strategy
#
digital age
Red Alpha Cybersecurity appoints Yoav Korman as Managing Director of Singapore operations amid a global shortage of skilled professionals, aiming to redefine industry standards.
![Story image](../../../../../uploads/story/2024/05/03/preview_Emma_headshot.webp)
VerifyMy appoints Emma Robert-Tissot as first Head of Marketing
Fri, 3rd May 2024
#
partner programmes
#
online safety
#
marketing strategy
VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.
![Story image](../../../../../uploads/story/2024/04/24/preview_Becca_Toth_Headshot_FINAL.webp)
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
#
partner programmes
#
b2b marketing
#
leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
![Story image](../../../../../uploads/story/2024/03/05/preview_Joanne_Wong(2).webp)
LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer
Wed, 6th Mar 2024
#
partner programmes
#
siem
#
logrhythm
Leading security solutions provider, LogRhythm, welcomes seasoned professional Joanne Wong as its Interim Chief Marketing Officer, bolstering its commitment to diversity and gender equality.
![Story image](../../../../../uploads/story/2024/02/07/preview_PPRO_new_CCO_and_CMO_6_Feb_2024.webp)
PPRO confirms key appointments ahead of new growth era
Wed, 7th Feb 2024
#
martech
#
commerce systems
#
partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
![Story image](../../../../../uploads/story/2024/01/31/preview_img-pnZbHRYPj977OMnNnA1dh7qL.webp)
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Mon, 5th Feb 2024
#
data analytics
#
cx
#
martech
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
![Story image](../../../../../uploads/story/2024/01/30/preview_img-XtTgYRML1ssTs55c9l4sVFxU.webp)
Woolworths & Last Yard expand digital shelf strategy partnership
Tue, 30th Jan 2024
#
digital transformation
#
cx
#
martech
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
![Story image](../../../../../uploads/story/2024/01/17/preview_Merv_Williams_-_CMO_Gallagher_Security.webp)
Gallagher Security appoints Merv Williams as new Chief Marketing Officer
Wed, 17th Jan 2024
#
partner programmes
#
cmo
#
nz
Merv Williams steps up as Chief Marketing Officer at global security firm Gallagher Security, aiming to accelerate growth and improve brand visibility in global markets including the UK, Europe, and IMEA.
![Story image](../../../../../uploads/story/2016/07/22/preview_ThinkstockPhotos-840623040.webp)
How the editorial team works at TechDay: Our tips for you
Fri, 12th Jan 2024
#
partner programmes
#
marketing strategy
#
techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
![Story image](../../../../../uploads/story/2024/01/10/preview_Yasutaka_Mizutani.webp)
Colt Technology appoints Yasutaka Mizutani as APAC president
Thu, 11th Jan 2024
#
partner programmes
#
ai
#
marketing strategy
Colt Technology Services positions Yasutaka Mizutani as its Asia Pacific President, in a move to intensify the UK-based executive's responsibility over the company's operations in Asia.
![Story image](../../../../../uploads/story/2023/12/05/preview_img-A8J1UnEZD1tNTpQlRuFL5EkK.webp)
Reviewing Black Friday trends offers insights for future retail strategies
Tue, 5th Dec 2023
#
cx
#
data analytics
#
martech
Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.
![Story image](../../../../../uploads/story/2023/11/27/preview_Tori_LR-11.webp)
Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Mon, 27th Nov 2023
#
data analytics
#
partner programmes
#
ai
Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.
![Story image](../../../../../uploads/story/2023/11/08/preview_me.webp)
Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
#
cx
#
martech
#
partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
![Story image](../../../../../uploads/story/2023/10/26/preview_Hari_V.webp)
Offsetting the demand for AI skills in marketing with codeless AI
Fri, 27th Oct 2023
#
martech
#
partner programmes
#
apm
AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.
![Story image](../../../../../uploads/story/2023/10/10/preview_Kat_Grant_photo(2).webp)
Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth
Tue, 10th Oct 2023
#
devops
#
partner programmes
#
apm
Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.
![Story image](../../../../../uploads/story/2023/10/05/preview_GettyImages-1403155506.webp)
Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
#
data analytics
#
martech
#
partner programmes
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
![Story image](../../../../../uploads/story/2023/08/29/preview_GettyImages-1191015777.webp)
The power behind personalised customer journeys
Mon, 4th Sep 2023
#
cx
#
data analytics
#
martech
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.