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Marketing strategy stories

MicroCare appoints Sean Gallimore as Chief Operating Officer
Space

MicroCare appoints Sean Gallimore as Chief Operating Officer

The move gives the Connecticut maker of cleaning products a stronger hand in global operations as it pushes into electronics and medical markets.

By Sofiah Nichole Salivio • 3 min read • Last week
ZYMIX appoints ex-Alibaba Executive Ahead of UK launch
Data Privacy

ZYMIX appoints ex-Alibaba Executive Ahead of UK launch

The UK launch faces a tough sell, with ZYMIX needing to win over Gen Z users accustomed to separate apps for messaging, payments and discovery.

By Sofiah Nichole Salivio • 4 min read • Last week
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Marketing strategy stories

ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
AppsFlyer report flags diverging APAC app growth trends
Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last week
UK & US viewers ignore most non-skippable video ads
Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Last week
Ripjar names new product & Marketing Chiefs as ARR rises
Software-as-a-Service

Ripjar names new product & Marketing Chiefs as ARR rises

Annual recurring revenue at the screening software group climbed 40% as it bolsters leadership for a push into the US and other markets.

By Sofiah Nichole Salivio • 4 min read • Last week
The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Last week

Stories from Other Regions

Marketing strategy stories

NZ tech marketing awards finalists named across sector
Software-as-a-Service

NZ tech marketing awards finalists named across sector

Marketing is gaining strategic weight as nine tech businesses vie for honours in awards that spotlight New Zealand firms' push overseas.

By Sean Mitchell • 4 min read • 4 days ago
Aeris names Suresh Sathyamurthy as Chief Marketing Officer
Robotics

Aeris names Suresh Sathyamurthy as Chief Marketing Officer

The hire aims to help Aeris capitalise on demand for secure links in autonomous vehicles, robotics and other connected machines.

By Sofiah Nichole Salivio • 3 min read • 5 days ago
Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • 5 days ago
Intersection hires KJ O'Connell to lead experiential sales
Smart Cities

Intersection hires KJ O'Connell to lead experiential sales

The hire strengthens Intersection's push into in-person marketing as brands shift budgets towards experiential campaigns across major US cities.

By Sofiah Nichole Salivio • 4 min read • Last week
Singapore leads Southeast Asia shopping app growth
Data Analytics

Singapore leads Southeast Asia shopping app growth

Rising acquisition costs are pushing shopping app marketers to lean more on paid channels as Singapore, Vietnam and Indonesia outpace global growth.

By Mark Tarre • 4 min read • Last week
AI shopping tools not replacing discovery in retail
Data Analytics

AI shopping tools not replacing discovery in retail

Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.

By Mark Tarre • 6 min read • Last week
Hisense Canada launches Xbox promotion for laser TVs
Gaming

Hisense Canada launches Xbox promotion for laser TVs

Canadian buyers of selected laser TVs will get a custom controller and a one-month Xbox Game Pass Premium trial as Hisense ties hardware to cloud gaming.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian Gen Z feel less connected using AI tools
Personalisation

Australian Gen Z feel less connected using AI tools

In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.

By Mark Tarre • 4 min read • Last month
IM Motor launches IM5 & IM6 in Australia's EV market
Alibaba

IM Motor launches IM5 & IM6 in Australia's EV market

Australian premium EV buyers get two new options as software now shapes steering, handling and braking in IM Motor's IM5 and IM6.

By Sean Mitchell • 3 min read • Last month