Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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data analytics
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cx
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martech
Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
TeamSystem acquires Sellsy to strengthen SME software in Europe
Tue, 30th Sep 2025
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data analytics
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digital transformation
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martech
TeamSystem has acquired French SME software provider Sellsy, enhancing its presence in France and Spain with AI-powered CRM and financial management tools.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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crm
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martech
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cdp
monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Marketers confident in martech but leave key features unused
Tue, 23rd Sep 2025
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cx
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martech
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cdp
Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.
The Marketing Centre welcomes three new senior fractional CMOs
Tue, 23rd Sep 2025
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fintech
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cx
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martech
The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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martech
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cdp
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Optimizely unveils platform to streamline AI agent workflows
Thu, 11th Sep 2025
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data analytics
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ecm
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martech
Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
UK retailers boost AI leadership for resilience amid tough market
Thu, 21st Aug 2025
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cx
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martech
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supply chain
A new study shows 61% of UK retailers now have AI leadership, using technology to boost resilience amid a decade of falling sales and tough competition.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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martech
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
UK consumers lose trust as retailers invest more in AI
Thu, 24th Jul 2025
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data protection
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cx
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martech
Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.
SALESmanago launches AI tools for faster multichannel campaigns
Thu, 17th Jul 2025
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cx
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martech
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personalisation
SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.
James Zipeure appointed Group CEO to boost Mortar AI global growth
Mon, 14th Jul 2025
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digital transformation
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martech
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partner programmes
James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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martech
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cdp
Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.