Market research stories
Its small survey suggests heavy social media use is leaving many Gen Z users feeling less connected offline, sharpening pressure on platforms.
Only 7% of enterprises are seeing measurable returns from agentic AI, as poor data readiness and fragmented systems hold back adoption.
Parents are increasingly uneasy as connected devices become a staple of play, with many hiding WiFi toys or limiting use to restore balance.
Rising house prices and borrowing costs are pushing first-time buyers to compare budgets with curated home posts, a survey found.
Most firms are still increasing AI budgets, even as 57% of CX leaders say the technology has delivered little or no impact on operations.
Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.
With AI now embedded in most deal processes, 62% of senior M&A executives say human-only decision-making is no longer defensible.
Customers can now query Euromonitor's Passport data in Microsoft apps and other AI tools as the firm widens API access across all datasets.
Rising use of desktop AI tools on managed Macs is forcing IT teams to tighten controls, reporting and compliance oversight across devices.
Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.
While discovery is already mainstream, 45% of Hong Kong shoppers still balk at letting AI complete purchases, the survey found.
A lack of clear IT planning is leaving Irish large firms with a €667,000 annual drag from projects that should have been stopped.
Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Fragmented competition and falling hardware costs are set to propel the sector from USD $8.3 billion in 2026 to USD $153.4 billion by 2033.
Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.
Stressful milestones like buying a home or job hunting are leaving Australians most exposed to scams, a TrendLife study found.
Middle-aged New Zealanders are increasingly exposed as scammers target house moves, job searches and big purchases, research shows.
Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.