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Electric Twin launches AI research agent for rapid studies
Data Analytics

Electric Twin launches AI research agent for rapid studies

Businesses can now get report-ready findings in under 30 minutes, as Electric Twin's new tool replaces weeks of manual research work.

By Sofiah Nichole Salivio • 3 min read • Today
Scary Robots uses synthetic audiences for PitPat ad
Marketing Technologies

Scary Robots uses synthetic audiences for PitPat ad

PitPat's ad was reshaped after synthetic testing lifted recall of its main safety message from 51% to 74% among UK dog owners.

By Mara Sugue • 5 min read • This month

Global Stories

Market research stories

AI brand exclusions may hit Australian retail demand
Generative AI

AI brand exclusions may hit Australian retail demand

Australian retailers could lose demand as AI recommendations overlook brands in 36% of responses, LEOPRD says.

By Mara Sugue • 4 min read • Yesterday
AlphaSense adds EIU forecasts & geopolitical analysis
Supply Chain

AlphaSense adds EIU forecasts & geopolitical analysis

Users will gain faster access to country risk insight as AlphaSense folds EIU forecasts and geopolitical analysis into its research platform.

By Mara Sugue • 4 min read • Last week
Euromonitor adds Passport Connect to AI assistants
Enterprise Resource Planning

Euromonitor adds Passport Connect to AI assistants

The move could let clients blend Euromonitor research with their own data inside AI tools, speeding decisions and widening use beyond the portal.

By Raphael Veloso • 3 min read • Last week
Visa study finds Asia-Pacific stablecoin interest rising
Crypto

Visa study finds Asia-Pacific stablecoin interest rising

Stablecoins are edging towards mainstream payments in Asia Pacific, with 46% of consumers saying they may use them within five years, Visa found.

By Karen Joy Bacudo • 3 min read • Last week
CMOs and CIOs clash over who should own AI decisions
Data Protection

CMOs and CIOs clash over who should own AI decisions

Governance gaps may slow AI deployment as marketing and IT disagree over who controls shared content and platform decisions.

By Mara Sugue • 4 min read • This month
Amadeus study finds rise in GDS use & AI among agents
Customer Relationship Management

Amadeus study finds rise in GDS use & AI among agents

Most agents are now relying on GDS tools more often, while AI is becoming a regular part of selling work across regions.

By Mara Sugue • 4 min read • This month
Europeans back slower bank checks to cut fraud risk
Data Protection

Europeans back slower bank checks to cut fraud risk

Most consumers surveyed across six European markets would accept longer bank checks if that meant a lower chance of fraud, Fourthline found.

By Mara Sugue • 4 min read • This month
HCLTech study says wealth managers lag on AI readiness
Data Analytics

HCLTech study says wealth managers lag on AI readiness

Despite near-universal AI plans, only 7% of wealth firms are building agentic systems, widening the gap between ambition and execution.

By Mara Sugue • 4 min read • Last month
Cheating costs games studios revenue, survey finds
Software-as-a-Service

Cheating costs games studios revenue, survey finds

Revenue and player retention are being hit as cheats become a USD $8.5 billion business, according to a survey of 250 developers.

By Raphael Veloso • 4 min read • Last month

Stories from Other Regions

Market research stories

OriginalVoices raises GBP £1 million to expand in US
Data Protection

OriginalVoices raises GBP £1 million to expand in US

The fresh capital will help the London-based AI data company hire, deepen its digital twin network and push further into the US market.

By Mara Sugue • 4 min read • This month
HSBC names Hong Kong stablecoin RedCoin after survey
Crypto

HSBC names Hong Kong stablecoin RedCoin after survey

Customer concerns over fraud and regulation are shaping a cautious rollout, with the bank planning to start on its own digital channels in Hong Kong.

By Karen Joy Bacudo • 3 min read • This month
Payment failures put AUD $3.1 billion retail sales at risk
Disaster Recovery

Payment failures put AUD $3.1 billion retail sales at risk

Shoppers walk away within minutes when card systems fail, with outages now threatening AUD $3.1 billion in annual retail and hospitality sales.

By Karen Joy Bacudo • 4 min read • Last month
Canadians say technology speeds work but adds digital toil
Digital Transformation

Canadians say technology speeds work but adds digital toil

Canadians are increasingly frustrated by notifications, app switching and information overload, even as three-quarters say technology speeds their work.

By Sofiah Nichole Salivio • 4 min read • Last month
Returns policy drives Australian fashion shoppers away
Digital Transformation

Returns policy drives Australian fashion shoppers away

More than half of Australian online fashion shoppers have walked away over returns terms, underscoring a costly retention risk for retailers.

By Raphael Veloso • 4 min read • Last month
Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • Last month