Market research stories

Study finds AI now shapes investment research for 78.3% of users, with strongest enthusiasm in the Middle East and Latin America.

UK marketers race ahead of global peers in generative engine optimisation, with most already investing to boost visibility in AI-generated answers.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Chief executives' calls in Q1 2026 were dominated by AI, but references to Iran surged as boardrooms weighed war risks and supply chain exposure.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

UK businesses back bank-led recurring payments as GoCardless says cards and admin costs are draining revenue and delaying collections.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Electric off-highway vehicles gain traction in construction, farming and mining as better batteries and digital tools challenge diesel's grip.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

Zyxel wins top firewall spot in techconsult's latest user survey, while also landing among the leading VPN vendors for ease of use and support.

Law firms in US and Canada face rising admin drag as LEAP research finds AI and automation could unlock profitability through fewer manual tasks.

Britons are set to spend GBP £2.39bn on Easter treats and outings this year, but Parcelhero says growth is slowing as shoppers turn cautious.

AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.

Major UK and US professional services firms are shelving AI projects as skill shortages bite, exposing a gap between tech spend and staff readiness.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

OpenSearch named a Leader and Fast Mover in GigaOm's 2025 vector database radar, underscoring its growing role in AI search infrastructure.

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.