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Market research Stories - Page 2

UK Stories

Market research stories

UK firms see strong returns from AI adoption research
Customer Relationship Management

UK firms see strong returns from AI adoption research

Most UK organisations using AI are seeing measurable gains, with productivity, cost savings and revenue growth among the clearest benefits.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 24th Sep 2026
UK SMEs upbeat but finance admin slows growth plans
Software-as-a-Service

UK SMEs upbeat but finance admin slows growth plans

Finance admin is limiting growth plans for many UK SMEs, even as 56% say they are confident about the year ahead.

By Karen Joy Bacudo • 3 min read • Thu, 24th Sep 2026

Global Stories

Market research stories

Cheating costs games studios revenue, survey finds
Software-as-a-Service

Cheating costs games studios revenue, survey finds

Revenue and player retention are being hit as cheats become a USD $8.5 billion business, according to a survey of 250 developers.

By Raphael Veloso • 4 min read • Mon, 28th Sep 2026
B2B sales teams prefer clean data over AI assistants
Customer Relationship Management

B2B sales teams prefer clean data over AI assistants

Accurate prospect data remains the priority for most sales staff, with three-quarters choosing it over an AI assistant as CRM records stay patchy.

By Mara Sugue • 4 min read • Wed, 23rd Sep 2026
Fashion shoppers wary of AI buying on their behalf
Customer Experience

Fashion shoppers wary of AI buying on their behalf

Most buyers want AI to compare prices and flag discounts, but only 7% would let it spend on fashion unapproved.

By Karen Joy Bacudo • 4 min read • Mon, 21st Sep 2026

Stories from Other Regions

Market research stories

Canadians say technology speeds work but adds digital toil
Digital Transformation

Canadians say technology speeds work but adds digital toil

Canadians are increasingly frustrated by notifications, app switching and information overload, even as three-quarters say technology speeds their work.

By Sofiah Nichole Salivio • 4 min read • Tue, 29th Sep 2026
Returns policy drives Australian fashion shoppers away
Digital Transformation

Returns policy drives Australian fashion shoppers away

More than half of Australian online fashion shoppers have walked away over returns terms, underscoring a costly retention risk for retailers.

By Raphael Veloso • 4 min read • Mon, 28th Sep 2026
Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • Mon, 28th Sep 2026
Australians choose home sport over stadiums: Samsung
Smart Home

Australians choose home sport over stadiums: Samsung

Rising ticket prices and comfort are pushing more Australians to watch live sport at home, with 91% preferring the sofa to stadium seats.

By Raphael Veloso • 5 min read • Mon, 28th Sep 2026
Irish business leaders warm to AI, but fears persist
Data Protection

Irish business leaders warm to AI, but fears persist

Concerns over jobs, security and trust still linger, even as more Irish bosses now see AI as a business opportunity, a survey found.

By Raphael Veloso • 4 min read • Fri, 25th Sep 2026
Singapore consumers wary of AI agents making purchases
Data Protection

Singapore consumers wary of AI agents making purchases

Despite strong interest in AI shopping tools, most Singapore consumers want to approve each purchase themselves, a Global Payments survey found.

By Sean Mitchell • 4 min read • Fri, 25th Sep 2026
HeadFirst Global rebrands as Vertage in AUD $16bn push
Digital Transformation

HeadFirst Global rebrands as Vertage in AUD $16bn push

Customers will keep existing contracts unchanged until 2027 as the new Vertage name rolls out across 11 workforce businesses.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 24th Sep 2026
New Zealand firms split on AI as strategy gap widens
Robotics

New Zealand firms split on AI as strategy gap widens

Only 15% of New Zealand businesses have an AI strategy, leaving most unable to measure returns or prepare for the next wave of tools.

By Mara Sugue • 4 min read • Wed, 23rd Sep 2026
Younger Australian parents most anxious over AI use
Data Protection

Younger Australian parents most anxious over AI use

Younger parents are driving AI adoption at home, but many say privacy, safety and the risk of falling behind are fuelling anxiety.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 23rd Sep 2026
Australian businesses upbeat despite cash flow strain
Risk & Compliance

Australian businesses upbeat despite cash flow strain

Many Australian firms are still using owners' personal money to prop up working capital, as cash reserves and trading confidence weaken.

By Mara Sugue • 5 min read • Wed, 23rd Sep 2026
New Zealanders fall into AI confidence trap, Avast says
Data Protection

New Zealanders fall into AI confidence trap, Avast says

Many New Zealanders are sharing sensitive data with chatbots despite fearing AI fakes, leaving them exposed to scams and data leaks.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 23rd Sep 2026
Most shoppers in emerging markets reject global checkout
Fintech

Most shoppers in emerging markets reject global checkout

Local payment options and currency are now a make-or-break factor for online sales in seven emerging markets, dLocal's survey found.

By Karen Joy Bacudo • 4 min read • Mon, 21st Sep 2026