Digital Marketing stories - Page 3
Google launches AI-powered advertising upgrades for marketers
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Amplitude unveils new tools to unify marketing & product data
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Global survey finds marketers see gTLDs as branding boost
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Marketers struggle to balance AI, creative personalisation
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martech
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personalisation
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cdp
A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.
Marketers predict traditional SEO obsolete by 2026, survey finds
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Charlie Oscar partners with Fluent to streamline marketing insights
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partner programmes
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genai
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ai
Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.
Consumer frustration, poor digital experiences on the rise
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cx
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martech
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
Hedra raises major funding boost to expand AI video platform
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digital entertainment
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ai
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ai models
Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.
Flam raises USD $14 million to expand mixed reality for brands
Last month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
AI speeds up SEO for eCommerce brands facing new challenges
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martech
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commerce systems
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
Free creative industry workshops announced for West Yorkshire
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martech
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ai
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cloud services
Free workshops on branding, AI, and sales will support creative businesses in West Yorkshire, hosted by Unity Enterprise at Leeds Media Centre.
Analytic Partners launches APAC hub for marketing insights
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partner programmes
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digital entertainment
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youtube
Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.
Creatopy appoints Thibault Imbert to drive AI product growth
Last month
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martech
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cdp
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely unveils enhanced Opal AI to boost marketing workflows
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martech
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rpa
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cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt debuts unified platform for email & programmatic ads
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
British consumers highly value small businesses but lack full awareness
Last month
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digital marketing
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restaurants
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customer support
Nearly 80% of UK consumers feel positively impacted by small businesses, with over a third saying they'd be devastated if their favourites closed.
Siemens to acquire Wevolver, expanding global engineering reach
Last month
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robots
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semiconductors
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digital transformation
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
Allvue boosts AI & data with new hires & R&D investment
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data analytics
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fintech
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ai
Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.