Digital Marketing stories - Page 2
Launchd acquires Huume to boost influencer marketing reach
This month
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digital transformation
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partner programmes
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digital marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Australian brands lag in AI, data & privacy readiness: report
This month
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data analytics
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digital transformation
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cx
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
This month
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Amazon Ads launches 'Make Media Magic' campaign in Australia
This month
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digital marketing
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digital advertising
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multichannel marketing
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
Hoyts wins major award for cinema mobile app innovation in 2025
Last month
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smartphones
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digital transformation
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collaboration
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.
YouTube marks 20 years as top platform for influencer spend
Last month
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youtube
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Un-marketing: redefining personalized marketing strategies
Last month
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cx
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martech
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Australian digital video ads lead APAC in engagement, but risks remain
Last month
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
Maadtech.AI unveils autonomous AI platform for Thai marketing
Last month
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martech
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cdp
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ai
Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.
Awin launches Ava AI assistant, upgrades affiliate platform
Last month
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Reskilling domestic violence survivors for tech roles boosts GDP
Last month
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data analytics
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ai
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cybersecurity
Reskilling domestic violence survivors for tech roles could add AUD $6.5 billion annually to Australia's economy, says Humans of Purpose blueprint.
StackAdapt, Samba TV team up to advance CTV in Australia
Last month
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supply chain
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ai
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digital marketing
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
InfoSum unveils Amazon Ads integration for smarter data use
Last month
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data privacy
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digital marketing
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privacy
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
AmBank Group sees 18% website traffic boost after digital overhaul
Last month
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digital transformation
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ecm
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cx
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Unpredictable cash flow stifles US agency growth & profits
Last month
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
Adjust launches AI-driven Growth Copilot for app marketers
Last month
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data analytics
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data science
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martech
Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
European brands shift eCommerce strategies beyond Amazon in 2025
Last month
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digital transformation
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supply chain
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ecommerce
Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.
Boston Consulting & Pencil partner to boost AI in marketing
Last month
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Google Cloud unveils advanced AI models for creative industries
Last month
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genai
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ai
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digital marketing
Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.
The new customer data imperative: Real-life challenges and recommendations
Last month
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.