Customer Journey stories - Page 3
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Auxia hits 100bn AI decisions as enterprises scale up
Last month
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saas
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devops
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data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Algolia powers AI search overhaul for Club Med website
Last month
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devops
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data analytics
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digital transformation
Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
Stable call centre KPIs mask growing customer anger
Last month
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uc
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cx
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martech
UK contact centres keep KPIs steady, but MaxContact warns a growing perception gap as frustrated customers switch providers in droves.
Salesforce unveils Agentforce AI-powered contact centre
Last month
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crm
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uc
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data analytics
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
Epsilon links digital retail media to UK in-store sales
Last month
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cx
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martech
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cdp
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
Quiq hires Jen Grant as CMO to drive scaled AI agents
Last month
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uc
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digital transformation
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cx
Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
Elastic says AI search & context now decide customer loyalty
Last month
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hybrid cloud
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data analytics
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digital transformation
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Taboola predicts five trends reshaping travel marketing
Last month
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Global Day of Unplugging pushes brands to cut noise
Last month
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
UK shoppers warm to AI agents but trust concerns grow
Last month
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data protection
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cx
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martech
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
UK fashion sites slow to match early summer searches
Last month
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cx
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martech
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partner programmes
UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Why women's influence in tech matters beyond headcount
Last month
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cx
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martech
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ai
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
Criteo becomes first adtech partner for ChatGPT ads
Last month
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Online peak spending swings complicate 2026 planning
Last month
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data analytics
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cx
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martech
Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.
Infovista unveils VistaOne to unify network & CX data
Last month
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network infrastructure
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data analytics
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digital transformation
Infovista launches VistaOne platform to fuse network and customer experience data, using agentic AI to speed decisions and cut operating costs.
Smart Communications pursues trusted AI for customers
Last month
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uc
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hybrid cloud
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digital transformation
Smart Communications helps organisations in regulated industries face down communication challenges every day.