eCommerceNews UK - Technology news for digital commerce decision-makers

Customer Journey stories - Page 3

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BrightEdge unveils AI tools to track search visibility

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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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Auxia hits 100bn AI decisions as enterprises scale up

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Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
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Algolia powers AI search overhaul for Club Med website

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Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
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Stable call centre KPIs mask growing customer anger

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UK contact centres keep KPIs steady, but MaxContact warns a growing perception gap as frustrated customers switch providers in droves.
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Salesforce unveils Agentforce AI-powered contact centre

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Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
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Epsilon links digital retail media to UK in-store sales

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Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
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Quiq hires Jen Grant as CMO to drive scaled AI agents

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Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
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Elastic says AI search & context now decide customer loyalty

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Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
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Taboola predicts five trends reshaping travel marketing

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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Global Day of Unplugging pushes brands to cut noise

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Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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B2B marketers struggle to manage brand visibility in AI

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B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
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UK shoppers warm to AI agents but trust concerns grow

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UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
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UK fashion sites slow to match early summer searches

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UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
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Vudoo & PubMatic launch shoppable programmatic ads

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Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
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Google AI more negative than ChatGPT for brand reputation

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AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Why women's influence in tech matters beyond headcount

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International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Criteo becomes first adtech partner for ChatGPT ads

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Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
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Online peak spending swings complicate 2026 planning

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Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.
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Infovista unveils VistaOne to unify network & CX data

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Infovista launches VistaOne platform to fuse network and customer experience data, using agentic AI to speed decisions and cut operating costs.
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Smart Communications pursues trusted AI for customers

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Smart Communications helps organisations in regulated industries face down communication challenges every day.