Customer Journey stories - Page 2
Klaviyo unveils AI Composer for marketing campaigns
Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Kingfisher signs Google Cloud deal for AI shopping
Last month
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digital transformation
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cx
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martech
Kingfisher strikes multi-year Google Cloud deal to power AI-driven, conversational shopping across B&Q, Castorama and Brico Dépôt sites.
SAP finds UK brands overestimate customer experience
Last month
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crm
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digital transformation
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cx
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
iD Mobile app tops 2 million users as self-service grows
Last month
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digital transformation
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cx
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martech
iD Mobile's self-service app has surged past two million registered users as more of its 2.5 million subscribers switch to digital support.
ADI urges forecourts to boost sales with digital signs
Last month
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digital signage
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digital transformation
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ecm
ADI is urging UK forecourts to switch to digital signage, claiming screens can boost footfall, upsell higher-margin goods and transform sites.
Ecommpay shortlisted for three Retail Systems Awards
Last month
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fintech
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cx
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martech
Ecommpay has been shortlisted in three Retail Systems Awards, spotlighting its payments innovation and in-house fraud prevention tools.
Infobip report marks shift to omnichannel AI messaging
Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
OXIL urges safeguarding framework to curb online scams
Last month
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cx
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martech
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cybersecurity
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
Brickflow, Loans Warehouse complete GBP £4.5m bridging
Last month
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fintech
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cx
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martech
Brickflow powers 20 specialist bridging deals for Loans Warehouse, delivering total lending above GBP £4.5m amid rising short-term finance demand.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pacvue adds Reddit Ads to unify retail media planning
Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Gamma champions quick CX wins to cut friction & risk
Last month
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uc
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data protection
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digital transformation
Gamma is urging organisations to prioritise quick CX wins, reducing customer friction and risk while building momentum for longer-term change.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Slow retail websites risk billions in lost UK sales
Last month
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digital transformation
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cx
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martech
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
AI investment surges as firms lag on omnichannel CX
Last month
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uc
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digital transformation
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cx
AI tops CX investment plans, but few brands yet deploy proactive, predictive tools across channels, leaving omnichannel ambitions stalled.
Qualtrics named Leader in 2026 Gartner VoC Quadrant
Last month
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uc
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digital transformation
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cloud security
Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.
Komerz buys Glassbox in deal valuing firm at USD $330m
Last month
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cx
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martech
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commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
8x8 launches Engage globally to extend customer CX
Last month
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uc
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data analytics
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digital transformation
8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.