Customer engagement stories - Page 5

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.

FICO has been named a Leader in Gartner's 2026 Magic Quadrant for Decision Intelligence Platforms, recognising its execution and vision.

AI fintech Cleo stages UK comeback with a waitlisted app, betting its chatty budgeting assistant can ease mounting money anxiety.

Westcon-Comstor unveils free Tech Insights programme to help EMEA partners assess cyber risk and AI data readiness for customers.

8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.

Smart Communications launches governance-first AI tools in Conversation Cloud, targeting regulated sectors moving from pilots to production.

Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.

Banks worldwide pour billions into AI, but Dyna.Ai warns only a small minority are turning pilots into tangible, scalable revenue gains.

Oracle launches an AI agent platform for retail banks, blending autonomous agents and human oversight to automate and personalise services.

Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.