Customer data stories - Page 6

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.

Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.