Creative Technologies stories - Page 12
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Exclusive: Adobe's Firefly is to reshape creative pipelines
Thu, 30th Oct 2025
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martech
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personalisation
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cdp
Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Wed, 29th Oct 2025
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martech
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genai
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ai
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Adobe brings conversational AI Assistant to Express for creators
Wed, 29th Oct 2025
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martech
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genai
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ai
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Wed, 29th Oct 2025
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martech
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youtube
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social media
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe unveils Firefly Foundry for custom on-brand AI content
Wed, 29th Oct 2025
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martech
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physical security
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genai
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe launches AI assistants & creative tools across platforms
Wed, 29th Oct 2025
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
Elemental Concept launches German office to drive EU expansion
Fri, 24th Oct 2025
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digital transformation
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ai
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cybersecurity
Elemental Concept has launched a German office led by Georg Brunner to boost its expansion across Europe's largest ICT market, focusing on AI, cybersecurity, and cloud.
Wasabi & ScorePlay partner to boost AI for sports media
Thu, 23rd Oct 2025
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storage
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cloud storage
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digital media
Wasabi Technologies and ScorePlay partner to offer AI-powered media management and cloud storage, helping sports organisations control and share content more efficiently.
Canto unveils XI platform with AI tools to streamline content
Fri, 17th Oct 2025
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rpa
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ai
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sony
Canto launches its 11th-generation AI-powered platform, Canto XI, to simplify content workflows and boost efficiency across digital asset management.
Cloudinary surpasses three million users & launches creators hub
Thu, 16th Oct 2025
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uc
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erp
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ai
Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.
Q and A with Gary Wiessinger Innovation in ERP: AI is front, centre and sides
Wed, 15th Oct 2025
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erp
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genai
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ai
At Oracle NetSuite's SuiteWorld, SVP Gary Wiessinger highlights user-centric AI innovations in ERP, emphasising flexibility and practical adoption.
McLaren partners with Iron Mountain to digitise historic archives
Wed, 15th Oct 2025
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digital transformation
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physical security
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clean technologies
McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.
Iron Mountain to digitise McLaren archives for global fan access
Wed, 15th Oct 2025
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digital transformation
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ai
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clean technologies
Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.
Brands boost influencer marketing as ad budgets shift in 2025
Fri, 10th Oct 2025
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crm
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data analytics
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ai
Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.
Entry-level 3D printers thrive while industrial market declines
Fri, 10th Oct 2025
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supply chain
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hp
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3d printing
Entry-level 3D printers saw a 21% revenue surge in Q2 2025, while Industrial and Midrange segments faced declines amid weak investment and market shifts.
RØDE unveils Wireless Micro in bold colours at USD $99 globally
Thu, 9th Oct 2025
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digital entertainment
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bluetooth
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ios
RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.
Cloudinary adds AI people search & analytics to Assets platform
Thu, 9th Oct 2025
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erp
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llms
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ai
Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.