eCommerceNews UK - Technology news for digital commerce decision-makers

Creative Technologies stories - Page 9

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Film

Krotos adds AI footsteps & cloth Foley to Video to Sound

Wed, 7th Jan 2026
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data privacy
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ai
Krotos' Video to Sound now auto-generates synced AI footsteps and cloth Foley, promising faster, browser-based sound design for video creators.
Mike parkes 1

Vinted side hustlers warned over surprise HMRC tax bills

Tue, 6th Jan 2026
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fintech
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e-commerce
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social media
Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.
Christmas social media shopping smartphone uk flag flat design

Tesco leads UK supermarkets in Christmas social media win

Tue, 6th Jan 2026
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martech
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partner programmes
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personalisation
Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.
Slim 14in laptop all in one desktop creative home workspace

HP debuts slimmer AI laptops & creator all-in-ones

Tue, 6th Jan 2026
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gaming
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uc
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e-learning
HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.
Cinematic high end gaming setup qd oled monitor laptop headset

HP merges OMEN into HyperX, unveils new flagship gaming gear

Tue, 6th Jan 2026
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gaming
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martech
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digital entertainment
HP folds OMEN into HyperX with a unified gaming brand, debuting a powerhouse MAX 16 laptop, QD‑OLED monitor and brain‑sensing headset.
Cinematic director vfx artist ai video editing dual scenes studio

Luma AI unveils Ray3 Modify for controllable AI video

Sat, 27th Dec 2025
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genai
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ai
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visual effects
Luma AI debuts Ray3 Modify, a controllable video model in Dream Machine that reshapes scenes while preserving actors' performances.
Simon wistow

Setting boundaries for AI bots' exploitation of web content

Tue, 23rd Dec 2025
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firewalls
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edge computing
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physical security
Publishers are racing to defend web content as AI bots scrape sites at scale, driving up costs and eroding control over digital value.
Runway gen4.5 x firefly 2000x876

Adobe partners with Runway to power pro AI video tools

Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Corporate office paperless to digital streams ai workflows

Hyland named IDC leader for intelligent document AI

Wed, 17th Dec 2025
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hybrid cloud
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digital transformation
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ecm
Hyland has been ranked a Leader in IDC's 2025-2026 MarketScape for intelligent document processing, citing its agentic automation strategy.
Firefly video editor

Adobe adds Firefly video tools & unlimited AI use

Wed, 17th Dec 2025
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martech
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digital entertainment
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rpa
Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
Tal lev ami cto cloudinary profile picture

Four predictions for brand success with visual media in 2026

Tue, 16th Dec 2025
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cx
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martech
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rpa
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
Stormy ocean night cyber attack undersea cables bot war scene

Cloudflare reveals AI surge & Internet 'bot wars' in 2025

Tue, 16th Dec 2025
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ddos
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network infrastructure
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data analytics
Cloudflare warns 2025 brings surging AI traffic, record DDoS attacks and escalating Internet 'bot wars' as civil groups face rising threats.
Premiere

Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Laptop workspace photo editing pdf design ai brain interface

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Sat, 13th Dec 2025
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data protection
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document management
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ecm
Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
Grey haired british professional home office ai laptop evening city

UK senior freelancers drive AI adoption & work longer

Fri, 12th Dec 2025
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digital transformation
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power / energy
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genai
UK freelancers over 50 are embracing AI and upskilling weekly, as many plan to extend their careers well beyond traditional retirement ages.
Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
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mdm
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martech
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smart home
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Ai circuit head talking to organic human with abstract soundwaves

Beyond the hype: The future of AI communications

Thu, 11th Dec 2025
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cx
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martech
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genai
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
Australian classroom teens books tablets smartphone ban red barrier

Australia youth social media ban reshapes brand risk

Wed, 10th Dec 2025
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data protection
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cx
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phishing
Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

Wed, 10th Dec 2025
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digital transformation
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martech
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genai
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Coda pr announcement new et press page 1356x864

Coda unveils unified leadership team after Recharge deal

Tue, 9th Dec 2025
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crypto
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fintech
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martech
Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.