Branding stories
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
For tech startups, the necessity of brand protection is too often thrown in the 'too hard' or 'too expensive' basket or simply overlooked.
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
A Cognizant study reveals Australian consumers prefer search engine recommendations over brand websites, seek seamless payments, and value engaging content.
MYOB is a major sponsor of New Zealand's Silver Ferns for the team's upcoming game against South Africa this weekend.
The Icehouse unveils a revamped brand identity focusing on personalised business partnerships, aligning with their forward vision for 2026.
LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.
TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.
