Branding Stories - Page 11

UK Stories

Branding stories

Brand Influence: Why AI will underpin the advent of virtual influencers

While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

By Raymond Ma • 4 min read • Tue, 31st Jan 2023

Branding

Why your house is the consumer and not you (or what I learned from the music industry)

Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.

By Al Costa • 5 min read • Fri, 27th Jan 2023

Global Stories

Branding stories

Marketing

Visuals an eye-catcher for leaders when browsing B2B content

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

By Zach Thompson • 3 min read • Thu, 26th Jan 2023

Branding

Bonsey Jaden Group appoints Sagar Paranjpe as new CEO

Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.

By Zach Thompson • 2 min read • Fri, 2nd Dec 2022

Marketing

Pattern Australia and popular local skincare brand partner

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

By Zach Thompson • 3 min read • Tue, 15th Nov 2022

Marketing Technologies

PixelForce acquires Svelte Studios for branding offerings

PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.

By Zach Thompson • 3 min read • Mon, 14th Nov 2022

Fintech

Australian shoppers want real-time interaction with brands

Twilio's survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

By Gaurav Sharma • 6 min read • Fri, 28th Oct 2022

eCommerce

Customer loyalty drops when brands don't innovate - report

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

By Shannon Williams • 3 min read • Mon, 3rd Oct 2022

Cloud Services

Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

By Zach Thompson • 2 min read • Fri, 9th Sep 2022

Branding

What does it take to build a thriving enterprise marketplace?

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

By Adrien Nussenbaum • 4 min read • Tue, 6th Sep 2022

Data Analytics

How brands can use offline data to drive better decision-making

It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

By Marcus Pritchard • 4 min read • Wed, 24th Aug 2022

Customer Relationship Management

The proof is in the pudding: How to navigate to CX excellence

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

By Tim Charlesworth • 4 min read • Mon, 22nd Aug 2022

Open source

ActiveCampaign reveals consumers seek trusthworthy content

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

By Catherine Knowles • 3 min read • Thu, 28th Jul 2022