Barry Padgett stories

Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
#
cdp
#
ai
#
amperity
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.

Shiseido partners with Amperity to accelerate first-party data strategy
Fri, 4th Aug 2023
#
data science
#
omnichannel
#
paas
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.

Forever 21 selects Amperity for its first-party data strategy
Thu, 8th Jun 2023
#
data analytics
#
cx
#
paas
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.

Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
#
ai
#
data collection
#
customer data
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.

Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023
#
cx
#
omnichannel
#
cdp
Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.

Amperity chosen to maximise MillerKnoll's omnichannel data
Thu, 16th Mar 2023
#
omnichannel
#
cdp
#
data
The company needed a comprehensive solution to meet the evolving preferences and behaviours of consumer shopping.

Premium lifestyle brand elevates customer experience with Amperity
Tue, 21st Feb 2023
#
cx
#
omnichannel
#
personalisation
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.

Amperity to help Reckitt maximize and scale first-party data
Wed, 14th Dec 2022
#
omnichannel
#
ml
#
cdp
The global consumer products company behind Lysol, Air Wick and Enfamil deploy a customer data platform to build long-term customer loyalty and drive revenue.

Amperity strengthens its leadership team with two new hires
Wed, 16th Nov 2022
#
digital marketing
#
leadership
#
appointments
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.