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Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023

Amperity is partnering with global brand giant Authentic Brands Group (Authentic) to activate data from multiple online and offline touchpoints for stronger customer profiles.

Amperity is a leading enterprise customer data platform (CDP) for consumer brands, and the partnership will see it work with Authentic, a company with more than 40 iconic brands in its clientele, to activate data from touchpoints such as pre-purchase, point-of-sale, and post-purchase customer care.

Some of the brands Authentic works with include Reebok, Ted Baker and Juicy Couture, and partnering with Amperity will see the company benefit from unified customer profiles.

Amperity will become Authentic's cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

"We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential," says Adam Kronengold, Chief Digital Officer, Authentic.

"Amperity's platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions."

Amperity's offerings combine Authentic's diverse consumer data to allow a 360-degree unified view and in-depth understanding of its brand consumers to improve each individual brand's digital engagement strategy.

"Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands," says Barry Padgett, CEO at Amperity.

"The reality is that there are many CDPs, but not all of them are created equal. We're honored Authentic has chosen our platform to help them to deliver personalised experiences for every individual customer, driving engagement and retention to unprecedented levels."

MillerKnoll recently chose Amperity to maximise the value of its omnichannel data. Amperity will do this through the delivery of relevant, personalised customer experiences.

MillerKnoll will be able to leverage its customer data to reach more consumers with Amperity's assistance. It will also be able to enrich advertising campaigns through insights on cross-channel behaviour, data science scores and content affinities.

MillerKnoll has a wealth of customer data that can serve as the foundation for delivering quality customer interactions across its many design brands and digital and offline channels.

The company needed a comprehensive solution to bring together and manage disparate data sources to meet the evolving preferences and behaviours of consumer shopping.

Through an Amperity-powered 360-degree unified view, MillerKnoll can now understand and activate data across all touchpoints to deliver consistent and relevant shopping experiences.

With Amperity's AI-powered technology, MillerKnoll will also be able to leverage enterprise-scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns.

Amperity also recently strengthened its presence in Asia Pacific with the hire of two new executives to respond to the increase in market demand.