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B2B Marketing Stories - Page 9

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Five ways leading B2B marketers are driving success in 2023
B2B

Five ways leading B2B marketers are driving success in 2023

Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.

By David van Schaick • 4 min read • Tue, 28th Feb 2023

Global Stories

B2B Marketing stories

AI to transform B2B marketing strategies in 2025
Customer Experience

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024
Marketing budgets rise in 2024, AI drives strategic growth
Fintech

Marketing budgets rise in 2024, AI drives strategic growth

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
JobAdder appoints Fabrice Etienne as Chief Marketing Officer
Software-as-a-Service

JobAdder appoints Fabrice Etienne as Chief Marketing Officer

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

By Imee Dequito • 3 min read • Mon, 4th Nov 2024
Forrester predicts AI shifts for Asia-Pacific by 2025
Private Cloud

Forrester predicts AI shifts for Asia-Pacific by 2025

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

By Sean Mitchell • 3 min read • Wed, 23rd Oct 2024
LinkedIn unveils sponsored newsletters to boost engagement
Marketing Technologies

LinkedIn unveils sponsored newsletters to boost engagement

LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.

By Sean Mitchell • 3 min read • Tue, 13th Aug 2024
Global tech & marketing leaders plan for budget increases
Customer Experience

Global tech & marketing leaders plan for budget increases

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.

By Shannon Williams • 3 min read • Wed, 7th Aug 2024
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Firewalls

Inspira Enterprise appoints Arvind Lakshmiratan as CMO

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

By Imee Dequito • 2 min read • Mon, 29th Jul 2024
Becca Toth becomes Senior VP & CMO at Hyland
Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
PPRO confirms key appointments ahead of new growth era
Marketing Technologies

PPRO confirms key appointments ahead of new growth era

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

By Sean Mitchell • 2 min read • Wed, 7th Feb 2024
Email's impact in marketing mix lessens, diversified outreach vital
Data Analytics

Email's impact in marketing mix lessens, diversified outreach vital

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024
Forrester predicts genAI-powered growth for APAC businesses in 2024
Robotics

Forrester predicts genAI-powered growth for APAC businesses in 2024

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

By Catherine Knowles • 3 min read • Wed, 25th Oct 2023
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Unified Communications

Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

By Sean Mitchell • 3 min read • Thu, 21st Sep 2023
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Marketing Technologies

Exclusive: Filament drives MDF efficiencies for vendors and channel partners

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

By Zach Thompson • 3 min read • Fri, 24th Mar 2023
Video: 10 Minute IT Jams - An update from n3 Hub
Data Analytics

Video: 10 Minute IT Jams - An update from n3 Hub

Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

By Zach Thompson • 5 min read • Mon, 13th Mar 2023
Sana develops AI-driven recommendations for B2B buying
Marketing Technologies

Sana develops AI-driven recommendations for B2B buying

Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.

By Gaurav Sharma • 3 min read • Fri, 14th Oct 2022
Introducing Ultimate Guides, TechDay's new editorial features
Hyperscale

Introducing Ultimate Guides, TechDay's new editorial features

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

By Zach Thompson • 2 min read • Fri, 23rd Sep 2022

Stories from Other Regions

B2B Marketing stories