B2B Marketing Stories - Page 10

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B2B Marketing stories

Optimizely (Welcome) named Leader in Gartner Magic Quadrant

Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

By Zach Thompson • 3 min read • Thu, 24th Mar 2022

EduTech

PPDS appoints Alison Maxson as Marketing Manager

PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.

By Zach Thompson • 1 min read • Mon, 14th Mar 2022

Data Analytics

Video: 10 Minute IT Jams - Who is dotdigital?

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

By Nick Forrester • 5 min read • Wed, 6th Oct 2021

Customer Relationship Management

Video: 10 Minute IT Jams - Who is Seismic?

Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.

By Nick Forrester • 6 min read • Fri, 16th Apr 2021

Marketing Technologies

B2B marketing: Solving the big five challenges

Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.

By Staff Writer • 6 min read • Mon, 1st Mar 2021

Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020

Customer Relationship Management

Personal touch goes a long way for B2B customers, study finds

New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.

By Catherine Knowles • 2 min read • Tue, 21st Apr 2020

Marketing

Seismic bolsters APAC operations with raft of new executive appointments

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

By Shannon Williams • 3 min read • Wed, 18th Dec 2019

Marketing Technologies

Study finds many NZ business websites to be slow and self-obsessed

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

By Ashton Young • 4 min read • Wed, 30th Jan 2019

Data Analytics

Adobe completes US$4.75b Marketo buyout

Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.

By Sara Barker • 2 min read • Thu, 1st Nov 2018

Data Analytics

Adobe's purchase of Marketo becomes talking point for marketing cloud integration

Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.

By Sara Barker • 3 min read • Fri, 21st Sep 2018