Adam Kronengold stories

Adam Kronengold is an author who brings a keen analytical perspective to the intersection of technology and business. His recent works focus particularly on how data can be leveraged for enhanced customer insights, providing a glimpse into the evolving landscape of digital marketing.

In the story 'Amperity is helping Authentic get more from its data,' Kronengold delves into the collaboration between Amperity and Authentic Brands Group. This partnership exemplifies the potential of harnessing multi-source data to create more robust customer profiles, presenting valuable lessons on the importance of data integration in today's market.

Readers can learn about effective strategies for maximizing data utility in business operations, particularly in the context of customer engagement. Kronengold’s insights encourage a deeper understanding of how businesses can adapt and thrive by making informed, data-driven decisions.