TCL launches art-style A400 Pro TV in UK from GBP £599
TCL has launched the A400 Pro NXTVISION TV in the UK, positioning it as an art-style television with QD-Mini LED display technology.
The model will be available in four sizes, from 43 inches to 75 inches. Prices start at GBP £599 for the 43-inch version and rise to GBP £1,399 for the 75-inch model.
TCL is targeting a part of the TV market that combines home décor with large-screen viewing. The A400 Pro features a light walnut woodgrain frame, a matte HVA panel and a unibody design intended to reduce visible cables and remove the need for an external connection box.
The display uses QD-Mini LED technology, with up to 448 dimming zones depending on screen size. TCL says the set is designed to deliver stronger contrast, brighter highlights and improved colour reproduction than art-style TVs that use simpler lighting systems.
It also includes TCL's TSR AiPQ processor, which adjusts contrast, colour and motion in real time. The television supports 4K 144Hz refresh rates and up to 288Hz acceleration, targeting sports viewers, gamers, and film and TV audiences.
Audio comes through a built-in ONKYO 2.0 Hi-Fi system with Dolby Atmos and DTS support. TCL says this is intended to provide clear dialogue and surround-style sound without the need for a separate soundbar or speaker setup.
Home focus
The launch comes as TV makers try to appeal to consumers who want screens to blend more easily into living spaces. TCL cites Eurostat data showing that more than 68% of people in the European Union live in owner-occupied homes, a factor it links to growing interest in products that fit interior design choices.
Art Gallery mode lets the screen display curated artwork and AI-generated visuals when the television is not being used for entertainment. Users can also create wallpapers and ambient screen settings, giving the set a dual role as both a display and a decorative object.
A brightness sensor adjusts the picture according to ambient light throughout the day. The matte panel is intended to cut reflections in brighter rooms and help the screen resemble framed artwork when idle.
Market position
TCL tied the launch to its broader position in large-screen and Mini LED televisions. According to Omdia TV Sets Emerging Technology Market Tracker data for the fourth quarter of 2025, TCL ranked first worldwide for Mini LED TV shipments in 2025 with 3.954 million units, equal to a 31.1% market share.
The same dataset showed TCL also ranked first globally in shipments of televisions sized 75 inches and above, with 4.938 million units and a 19.1% market share. The figures underline the company's focus on larger premium screens as competition in the TV market shifts towards display quality, design and software platforms.
The A400 Pro runs on Google TV, giving users access to streaming services, personalised recommendations and voice control. That places the set within a broader contest among TV manufacturers over software ecosystems as well as hardware features.
In the UK, the A400 Pro will be sold in 43-inch, 55-inch, 65-inch and 75-inch sizes. Prices are GBP £599, GBP £899, GBP £1,099 and GBP £1,399 respectively.